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Len Gutman
Phoenix, AZ
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Good insight Francine, it may very well be an advertising model that is dying. But somebody has to write the copy whether it's in print or online. Until someone figures out a business model for journalists to get paid we're going to suffer from lack of good coverage, online or elsewhere.
Commented Dec 9, 2008 on Newspapers Aren't Dying, Advertising Models Are at Francine Hardaway's Blog
Newspapers Aren't Dying, Advertising Models Are
Advertising has always been a cyclical and tenuous business. The venerable department store magnate John Wanamaker, whom no one even remembers any longer, once said "I know half my advertising is wasted; I just don't know which half." In a downturn, advertising is always the first thing to go,...
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