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Nguyen Duong
behind the orange curtain
Interests: catching waves, taking pics, beers, chips 'n salsa
Recent Activity
I think this will give fans the chance to dissect scenes, discuss backstories and crackpot theories, etc w/the show creators. But they shouldn't give too much away, cuz they'll need to save 'em for the bonus features when the DVD box set comes out. Or perhaps new content comes out of the exchange between fans and the show? BTW, I think @TrueBloodHBO is doing a nice job of keeping fans excited well after the Sunday nite.
Media Mix
Very interesting media experiment from the Fox crew, who will be running reruns of a couple of old shows on a split screen which will include Twitter updates from actors/crew and fans. I like seeing interesting new ways of designing media experiences that blend the old with the new. I think th...
"privacy" begins w/the not-so-direct, yet publicly open interactions between two people. i think it is when you observe how one interacts w/others (via dialog/conversation) in their social network that you begin to understand what kind of person he/she is in private, and as a person. collectively, all of the status updates or tweets can give you a "scripted" profile of an individual, but it is the back-end conversations, IMs, DMs, email msgs, replies, etc that is this the interesting bit to chew on. not sure if i answered your question, but thought it was somewhat relevant to your observation nonetheless. hope all is well. :)
Public Privacy
* Image by PunkJr via FlickrPrivacy \ˈprī-və-sē\ 1 a: the quality or state of being apart from company or observation : seclusion b: freedom from unauthorized intrusion <one's right to privacy> 2 archaic : a place of seclusion I've lately found out some very personal facts about people I am...
what did the 1st guy see or experience that others didn't? then guy #2 and #3 saw/experienced it as well and they caught-on. the rest just copied blindly? or perhaps they saw it too?
Raving = Lots of People Copying Each Other
Appropriately enough, Mark, the Herdmesiter himself, turned me on to this clip last week. It's been popping up ever since. What does it show us? That people love to copy other people. That one person [or thing] can change behavior, if persistent, because it doesn't happen right away, and if...
bravo! i love this idea. perhaps more retailers can borrow this idea to help drive more traffic into their businesses?
Restaurant owner gives free meals to students in exchange for dishwashing
Sadahiro Inoue is a restauranteur in Kyoto with a unique policy: anyone is welcome to dine at his joint for free, provided they do 30 minutes of dishes afterward. It's something he thought of after receiving a helping hand himself nearly 40 years ago, when he and his wife moved there and didn't ...
Hi Faris, oops, typo on inserting the word "not" into the question. what i meant to ask you: are there are any other examples? maybe a stretch, but i'm thinking the cadbury dancing eyebrows is an idea that has created a lot of participation among fans to produce their own versions as well has creating after f/x tutorials to make your own dancing eyebrows. or maybe the mcdonald's picadilly square interactive billboard? thank you.
Bring People Together and Give them Something To Do
There is a line from Henry Jenkins' response to my transmedia planning post that I use in nearly all of my presentations. [Mark uses it too, which makes sense.] You can see it as a slide in Be Nice or Leave. It goes like this: The key is to produce something that both pulls people toge...
@fredrik: "makeup"? how about breast augmentation? it's all just window-dressing to hide the fact that they're insecure about who they really are. the brand that is. ;)
Brand strategy fail
Most non-iconic brands have strategy documents that look something like this. My guess is that defining brand values is more of an exercise in wishful thinking than anything. Sort of like defining how the perfect man/woman should be like. Doesn't hurt to throw in a couple of extra keyword...
how many companies that are getting into social media right now have built up social capital? i think we need to remind our clients of that sometimes. most folks getting into social media are all about "me, me, me" and what i can get from this vs how i can contribute to this. this daniela example is great story on how a person, company or "B" can mobilize ppl to care, act and do good.
Use Social Media to Help Daniela
If you are involved in social media, then you are likely to have heard of this story. If you are not involved, then it may help you understand the way that social media can work as a force for change. When I began blogging I was lucky enough to come across David Armano. He brought a great perspe...
"decentralized cultural production" has me thinking about the idea of a network of recently laid-off comms professional using social technology to be a virtual agency spread across the country, creating---->localized and targeted messages in the community voice. it's still baking in my head right now, but i think it's worth the bold leap to try something out.
Bet on the Future
The Rockefeller Center in New York is, in my opinion, one of the most inspiring buildings in the world. Like most things, the inspiration comes not so much from the thing itself, but the stories that surround it - and like all the best stories [and yes, alright, go on then, brands too] it has...
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