I think this will give fans the chance to dissect scenes, discuss backstories and crackpot theories, etc w/the show creators. But they shouldn't give too much away, cuz they'll need to save 'em for the bonus features when the DVD box set comes out. Or perhaps new content comes out of the exchange between fans and the show? BTW, I think @TrueBloodHBO is doing a nice job of keeping fans excited well after the Sunday nite.

"privacy" begins w/the not-so-direct, yet publicly open interactions between two people. i think it is when you observe how one interacts w/others (via dialog/conversation) in their social network that you begin to understand what kind of person he/she is in private, and as a person. collectively, all of the status updates or tweets can give you a "scripted" profile of an individual, but it is the back-end conversations, IMs, DMs, email msgs, replies, etc that is this the interesting bit to chew on. not sure if i answered your question, but thought it was somewhat relevant to your observation nonetheless. hope all is well. :)

what did the 1st guy see or experience that others didn't? then guy #2 and #3 saw/experienced it as well and they caught-on. the rest just copied blindly? or perhaps they saw it too?

bravo! i love this idea. perhaps more retailers can borrow this idea to help drive more traffic into their businesses?

Hi Faris, oops, typo on inserting the word "not" into the question. what i meant to ask you: are there are any other examples? maybe a stretch, but i'm thinking the cadbury dancing eyebrows is an idea that has created a lot of participation among fans to produce their own versions as well has creating after f/x tutorials to make your own dancing eyebrows. or maybe the mcdonald's picadilly square interactive billboard? thank you.

@fredrik: "makeup"? how about breast augmentation? it's all just window-dressing to hide the fact that they're insecure about who they really are. the brand that is. ;)

how many companies that are getting into social media right now have built up social capital? i think we need to remind our clients of that sometimes. most folks getting into social media are all about "me, me, me" and what i can get from this vs how i can contribute to this. this daniela example is great story on how a person, company or "B" can mobilize ppl to care, act and do good.

"decentralized cultural production" has me thinking about the idea of a network of recently laid-off comms professional using social technology to be a virtual agency spread across the country, creating---->localized and targeted messages in the community voice. it's still baking in my head right now, but i think it's worth the bold leap to try something out.