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Michael Josefowicz
Interests: Publishing to the Screen and to Real Life in Print.
Recent Activity
Ryan, Good points. Just one thing that might also be considered. I think there is still a perception that you're not "real" for the mass market until you are on TV. It's not only the reach, it's the very fact of being there. I think it works in a similar way for a printed book put out by a good publisher. It's a signal that someone who allegedly knows something thinks you're ok. You can see the same thing with junk in WalMart or Costco. The little items have a printed sticker that might say "AS Advertised on TV." My bet is that the sliver of audience that watches CBS Sunday morning over represents upper/middle class managers. Next time they get the inevitable VistaPrint email they will likely connect it to the brand trust of the CBS show.
Toggle Commented Jun 28, 2010 on Mass (Media) Appeal at m-Bossed
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I think it's important not to fall in the trap of a zero sum game. Most probably this will play out that certain techs work best in certain niches at certain times. I'm not up to speed on RFID, but the thing about QR is that user information can be embedded in the code, precisely the same way a pURL can embed user information. I know that CodeZ can do this at scale and there are probably others that have not gotten on my radar. Once you can do a pURL like QR it means that real time engagement data is available for a real time response. in education that could mean homework assignments printed on the school copier with the individual students QR. When the homework is handed in the teacher can use a smartphone to click and the engagement data - did the kid turn it in - is immediately avaialable in an actionable form. In addition to a no time cost way to keep necessary data it could be hooked up to an SMS that goes straight to mom's cell phone and says "How come Jr didn't hand in his homework today." When Jr gets home that afternoon. Mom says "What's up with that." My sense is that similar applications will be developed in the health space, most especially around the issue of patient compliance with drug protocols. Advertising and marketing is a dif story. GossRSVP has a pretty neat code that works on opt in SMS. the JTag thing looks pretty interesting. Meanwhile, visual search with no code necessary has recently lifted it's head. i think the underlying mega trend is clickable print that goes to the internet via one of many different routes.
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Spiros and Ryan, I think it's important to keep in mind that it has always been true in almost any conversationalist setting that a very small number of people actually do the talking. I think I read that about 5% of the folks on twitter do about 50% of the tweets. Similarly while there are a gezillion blogs, the overall average of the readers per blog is about 1.3 ( I think that's the number I heard.] I think it's a general condition of social systems. For example, 2000 high schools in the US account for over 50% of the dropouts. The 87% of the volume on the New York Stock exchange is institutional investors. My bet is that is less than a 1000 people. Similarly if one looks at any large cooperation, probably less than 150 people and maybe less run the place. I'm not sure what this means, but i think it's an important thing to keep in the mind as we print nerds talk about "the industry." or Whither Printing or the End of Newspapers. @Spiros, I agree with your very good point. Twitter is about 4 years? old. It's a baby. Still no "biz model." It's pretty exciting to think that we are playing with a brand new kind of communication. So far the best capture of what's new was made by @PrintersLounge above. " The first long tail mass media that is made up by individual contributions" I really do have the feeling it's going to turn out to be a as Joe Biden said about Health Care a "Big F**** Deal" as it keeps growing and developing.
Toggle Commented Jun 7, 2010 on Connective Conversations on Twitter at m-Bossed
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Interesting Convo. Just wanted to add my 2¢ into the convo. It seems that twitter works with authentic voices. But the problem I see for any enterprise is the risk associated with being truly authentic. You may have seen my tweets from (@toughloveforX) My great advantage is that I'm retired and now spend my time looking at the industry from the point of view of managing my little Print Centric IRA portfolio. The ability to say what I want, when I want in the tone of voice I want without worrying about the risk of reputational damage makes it much easier. So far it seems to be working, I started in October 09, am up to about 2400 "followers" with no real attempt to get "followers.' My bet is that once the brand risk is managed, it's not that hard. I'm not sure how this works out for enterprises. My hunch is more listening to folks you want to talk to. When you see something, and have something to say, say it.
Toggle Commented May 27, 2010 on From #IPEX with Tweets at m-Bossed
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Thanks for Social Media Organizer. I haven't had the chance to check it out yet, but I will. In the meantime, I think you have it just right about the problem being the data. It's been fascinating to watch all the buzz about "educating the customer" about the advantages of variable data printing given the reality that the "customer" doesn't have the data. It gets even more complicated since it is very hard for a customer to say " My data sucks." It seems that as new tools come on, and more importantly that businesses have to get their data in place to have a chance to drive costs out of the enterprise, my hunch is that VDP is due to be an overnight success. After ten years of development.
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I haven't yet participated in a Junto - that synchronous time thing is just too hard for me to overcome so far. But I have a question. Is the GUI similar to the early version of the GUI, Vanessa Sketched out a screen that seems to help with the need to automate. On the left were the videos, in the middle was a text version of the conversation, on the right the twitter streams. From what I can figure out, it's moved away from that vision.
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Great post. Thank you. I thought it might be useful to cast this in EBdish, to get a better sense of the megatrend that is playing out in every aspect of society. . In an evolving environment of reducing information asymmetry, the individual is emerging as the Actor in their own Activity Spaces. In this framework, "Exchange", Consuming as well as Health and Education can be seen as Activity Spaces. This should play out in business from the CRM v VRM convo. In Health it will mean that the patient owns her "Health" Identity and the learner owns their "Learning" Identity. In all cases, it should lead to creative destruction of "authority" based on asymmetrical information and new kinds of authority based on histories of interactions that lead to trust based authority. Re Junto. Synchronous communication has its advantages, but the costs of synchronizing three or more individuals is high. My $.02 is that the really cool thing is to capture the long tail of the interaction in tweets and most especially in blog posts such as this one. The comment thread then allows the convo to evolve in asynchronous time which has a much, much lower time cost.
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I agree with "I think the price and customization are lacking for Tweetbookz as compared to photo book offerings." But I wonder if the tweets had QR codes in place of the tinyurls it might make a difference. It could then become a pretty cool way of assembling footnotes for research. Or links to the users' facebook page or twitter stream. I also think that if the books were available as 4 by 6 paperbacks in black and white - lowest price to get into print format - it would open lots more use cases. 2me, Tweetbookz points to an opportunity in K-12 and College Ed. Twitter is now moving into a being a useful tool in education. The last instance that came across my radar is at The point is that if twitter continues to get traction in education, both in high school and college, I have to believe that publishing an edited version of the tweets with links to web resources would work in the marketplace.
Toggle Commented Mar 6, 2010 on A Book of Tweets at m-Bossed
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I think this one is most definitely worth watching. Just a quibble with the phrase "socialistic element" I think a better description is transparent. In some ways that may turn out to be the big deal. Printers, since the "black art" was invented tend to be remarkably and unreasonably protective of what they do and what they know and who they are talking to. Perhaps it made some sense back in the day when each shop had it's "secret" to make a hard to manage manufacturing process work reliably. But with the improvements with technology, those days are long past. There are no longer any trade secrets. Just better implementation in various niches. Transparency is not a nice to have. It's just a much cheaper faster way to get from here to there.
Toggle Commented Jan 22, 2010 on A Brilliant Bet? at m-Bossed
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This is such an important concept in the context of increasing the rate of educational improvement. There is not much doubt in my mind that it will become just common sense sooner or later. The challenge is that the time and space organization of schools, not to mention the old "common sense" still regins supreme at the policy levels. On the ground in the classroom the best teachers understand and act upon the ideas without being able to articulate them. But the further one goes up the policy level and the further they are from the daily realities of teaching, the more prevalent are the unexamined assumptions of the era in which they grew up. To further complicate matters, the mindset, self definitions of "experts" is that they have superior knowledge. Add to that the reality that their career success most often is based on this notion that they have "superior knowledge.' It's not a surprise that there is much resistance. The counter tendency is that the ed system has been revealed for what it has always been, a filtering and time training institution that has never really worked for the bottom of the pyramid. Now that the bottom of the pyramid has a political voice, it will inevitably lead to a major change. The trick is to make that change go faster, rather than slower.
Toggle Commented Jan 21, 2010 on Evolutionary Unlearning at Unlearning 101
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Yes and no. Cost drives creative destruction. No doubt. But it is also the spur of innovation and new uses for mature technologies. As is often the case various technologies that have gestated for years come into new combinations that unlock the value that has been previously ignored. In fact, when Print was invented in the west it went through a very similar process. The cost of manuscripts for students at the Sorbonne was very high. When printed Bibles were brought to Paris, they were decried as the work of the devil. No one could sell them at this ridicuously low price. Here we go again. XML has now matured to the point that going from XML to PDF to Print is commonplace. That means that all the content on the web can be output in Print. The recent deal between Xerox and Espresso is just the tip of the iceberg. Espresso is PDF optimized, But in Berlin Oce, I believe, is the infrastructure for pediapress. Pediapress has been delivering printed book version of wikipedia articles. That means someone has the scalable tech to go from XML to PDF and then to print. Consider the Open Source content struggling for a mass audience. Blogs, wiki's, nings, tweets and on and on. No doubt from the any particular enterprise the stresses created look like the "end of the world" and the "end of Print." But the survivors have already emerged and more important the new business models and innovative mash ups of the technology are already out there. As soon as they become more visible, new methods and business models scale. Again the growth of print in the 1500's is something to learn from. Guttenberg went broke. But within 50 years there was a "tipping point" with copy cats all over Europe.
Toggle Commented Jan 19, 2010 on Is cost killing print? at m-Bossed
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I think Mutter has it wrong. Newspaper printing as an IT is remarkably efficient and cost effective. The problem is that in the present model they are selling limited real estate in the paper. However, my bet is that the tech will evolve to allow an expansion of "zoned editions" Kodak has some neat tech to do just that at the Chicago Tribune. I don't know how it's working out. But long term it means that a newspaper will be able to resell the same paper real estate many times in different versions. If and when digitally produced newspapers scale in the States, it enables paper to be real estate that can be sold again and again with a neglible marginal cost. The tech, primarily Oce, is at least 30 sites around the globe. Consider setting the newspaper at 48 pages tabs. Once the product is standardized, the production efficiencies should exponentially increase. Then consider 2d codes from 'classified like ads.' The "penny savers" and local giveaways are the model. The consider the number of "communities of interest" that can be formed in any size community. The recent example of InfoPrint doing versioned covers for 70,000 versions of GAM is just the tip of the ice berg. I think that Mutter, probably one of the most insghtful of the newspaper bloggers, still has a blind spot for print becuase of the distraction of "social media."
Toggle Commented Jan 19, 2010 on Cost of Print - Another opinion at m-Bossed
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Thank you for the work that went into this post. Just as an FYI, while reading I tweeted the following: The bubble burst in real estate. Going next is the cost of higher #education. MUST read at ChangingHigherEducation blog Lloyd responds: Michael - thanks for the compliment - and the advertising!
I think you are on to something. Given the newest print technology the previously unsustainably expensive methods of one size fits all printing is being brought down to numbers that should work in a print based advertising model. Two things I would like to get on your radar. One is that it is now practical, depending on the exact situation, to produce run lengths of as low as 100 to be able to deliver paper to a well defined eco niche of readers. The second is that it's likely that QR codes will scale in the States very soon because of the telecoms are including QR readers on the next generation of smartphones. As that scales it will be possible to connect internet TV with print product. That should present many new opportunities for newspapers. For advertisers in print the value proposition is clear. By networking cable channels with local newspapers, it should be a win-win situation. Finally bridging the divide between news-on-paper and TV news that opened in the 70's.
Toggle Commented Sep 21, 2009 on A new model for newspapers. at The Great Recession