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KSE
DFW, TEXAS
Devloper of careers for Female Artist
Interests: Music, music business, promotions, publicity, country music, sound, recording, artist management, artist development,
Recent Activity
Regardless of how artist get funding, the bottom line is there will never be enough funding for more than 10-20% of all the great artist in music. So, we come back to the basics: Daily dedicated efforts that advance your career and build your fan base. If you truly want to be independent, this is the best approach to undertake.
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No new music models is correct. But, who really needs a model. Figure out how to build your fan base and you will never have to be concerned about financially supported yourself or your band working in music. And I don't mean the type friends most have on any of the social media sites. Arts must bring on board fans that will not only buy from the; come to their shows; but will become recruiters of fans for them.
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WILL IS EXACTLY RIGHT!
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There are only so many slots at any label, so, the likely hood of a signing with any label is unlikely. If you want to make it in the music market; then you can provided you truly commit to it. It takes: ....Much time ....MUCH PATIENCE ....MUCH PASSION ....Daily diligence to your music & your music business ....Developing into a great entertainer ....Great songs ....Great covers ...Making a connection with your fans while on stage ....Creating moments within your songs ....Decent merch. ....Working your social media consistently ....Continuous improvement ....Building your fan base each day ....Building effective street teams in your markets ....and many more, but,t he bottom line is: DON'T LET ANYONE TELL YOU A LABEL IS NECESSARY. WHAT LABELS ARE CONCERN ABOUT IS ALL THE GREAT UNSIGNED TALENT THEY CAN'T SIGN TAKING PART OF THEIR ARTIST MARKET SHARE.
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Celeste makes some great points in this blog. The fact she recognizes fan, real fans, and supper fans is awesome. At KleerStreem, we always say to our artists: Each fan is worth a min. of $100/yr. Anything an artist can do to increase this amount/fan is a bonus. However, we believe to have a successful career touring with a full band (5-7) people, $250K/gross will not cut it. It will probably cover 3-5 musicians, but, no one is going to have too many extra coins to spend. Our goal with each artist is to have a real fan base of at least 5,000.....10,000 would be a preferred amount of fans. If they are True Blue Fans, as we call them, the amount of revenue should come close to one million gross. Our goal is to have each musician earning at least 60K in gross revenue/year. We would love to see that amount go to 100k/year in a span of 7 years+. We are advocates of the POWER OF 5, which means each True Blue Fan can bring on board 5 new True Blue Fans. We keep our fan list broken down into: fans & TBF. From a marketing standpoint we conduct contests for fans and we solicit TBF for Street Team Leaders in each city we want to tour or are touring. There are tons of promotional things we do for TBF and Street Team Leaders. We try and give an annual prize of 2 round trip tickets to nice resorts to the top person that brought in the most TBF in a year. We ask all artist to give away Mp3 for free. We do sell 'special' fan packages at shows. If we have a TBF that can perform well, we will put them on stage for a couple of songs at each gig..they love doing this. Many,many more things that can be done to build you TBF base, for without fans, an artist does not have much of career and it's no fun sleeping in vans/cars while on the road. Last but not least, we are big time supporters of Music World 2.0; Music World 1.0 is dead, especially if you are indie and want to earn a decent living. --end
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This is so true. Much of my life was spent in the corporate world doing corporate world models/forecasts, then wasting time changing those models/forecasts each quarter of the year. We spent way too much time pleasing corporate hierarchy, rather than taking care of our customers. Today's & tomorrow's bottom line will always be providing services & products customers/fans want....products & services that add value for them .... not with propaganda that destroys credibility. Millions of people will become informed within seconds of bad services/products. Customers/fans now have the power to control what they want/need. Anyone not "tuned-in" will be "tuned-out".
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There is a lot of truth in what he says & people are right....NIN has a following that will support them where ever they perform....Social networking is time consuming, but, for new artist, it's important to continue adding fans. And, then again, how do we know this is yet another genius marketing plan by Trent Reznor?
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Does any one care if the big guys attendance is down? Someday, they may recognize the law of supply & demand. I think the day has come for someone to care about the small artist and their great songs. There are tons of fans out there, who would go to Unknown Concerts by good artist/entertainers & since they are unknown, you could cut ticket cost by at least 50 to 80%. We love Indie artist that have recorded great songs that most of us never have heard of. There are thousands of these folks out their, that the big guys will not give the time of day. We are supporters of all Female Artist....someday the world will recognize these very talented women/artist for their wonderful music. --end
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1. Work ethic 2. Fans, Fans, Fans 3. Write or Record Great Songs that appeal to your niche market 4. Do you play an instrument? 5. Forming a Great Band 6. Do you need outside help? 7. Merchandising 8. Touring 9. Plan B...Yes or NO? 10. Publicity, Marketing, Distribution 11. Ways to make money. 12. Ways to finance you, your band, and your music. 13. Should you perform solo first or with a band or both? 14. Miscellaneous help for INDIE Artist. 15. How to connect with fans and create moments during your show.
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I think this is a good article, especially for all the new up & coming artists. We are contacted by a lot of artist about bookings, etc. To our surprise, many don't have a band or enough songs to accommodate a two to four hour show. They don't have a CD. They don't have business cards. They don't have a PA system. They don't know how many fans they have. And the list goes own. Yes, there are many artist who do know most everything, but, there is an equal number of artists who do not.
Toggle Commented Apr 12, 2009 on Two Artists Find Success By Asking For It at hypebot
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Personally, anything I read on the net, I'm looking for what's important in the blog/message. Frankly, misspelled words do not detract from the meaning of the blog/message. I am not a speller or a proof reader, rather I am a seeker of useful information. Plus, most of the information on how to 'write' blogs, is just be yourself. Everyone can be or become a blogger. Whether or not their writing is proper or improper or they spell everything correctly, is really not that important to me. If I can grasp the useful information or meaning of a blog, that is all I really care about. I do not have the time to check correct English or spelling of each blogger. --Thanks Kyle
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I think this is the best thing that could happen to music. The music world is changing to the point where, if you will, "THE PLAYING FIELD", is leveling to the music markets benefit. Indie Music, I believe, is leading to more & true creativity in the music industry. In the indie world unless you are creative you will not survive.
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My suggestion is whatever tips you put out there, do not 'sugar coat' them. Most artist or at leas the ones I communicate with frequently do not understand the amount of time & work one must commit to to become successful. And it's sad that most of them are seeking what they think is a that 'golden parachute', a label deal, which really tells us, how uninformed they are about where the state of the music business is heading. The internet & technology are making it possible to be successful without having to deal with what labels are now offering when they do offer they now want the "360 Deal". Label deals, today, must be a WIN/WIN for all parties involved, or they should be passed on. Most artist have no ideal about what's going on, in the business side of music. Many of the artist on My Space don't have bands; they have no idea how many songs they need to do a 1,2,3,4,5 hour gig; they don't have a standardized play list; they don't know enough songs that will enable them to customize their play list according to what the venue owners expect for their clientele; they don't have a following; they don't understand most venue owners could care less about how great they can sing, instead the venue owners want to see how many fans dance to each song you play, which leads to more sales; so on and on. Sorry this is so long, but, it's time every artist understand the music business, both the art & the business side. It can be very rewarding as long as each artist & their band understands the amount of work they must do each day to keep the wheels of their music turning in the direction of success. One final tip: No matter how great a musician you have if they are not willing to do their fair share of work to promote you & your music, cut them, they are not team members & have no right to any of the successes you achieve through you hard work. Success equals: 1. Good Singer 2. Great Entertainer 3. Good/Great Songs 3.1 Songs must make a connection 3.2 Songs must creates moments 4. Fans that support & show up (having 20,000 fans on My Space that don't show up or buy your tunes, equals very little success, it does however waste a lot of your creative time) 5. Great team around you...this includes your band. and Don't forget how important it is to have a knowledge sound person/engineer....acknowledge them, thank them, they are one of the unsung people in the music business that are so important to putting on a successful show. and Don't forget to experiment with mics. Yes the Shure 58's have been the workhorses of the industry for many years, but, great workhorses need to be retired at some point...that is if you want your sound person/engineer to deliver the best sound possible to your audiences/fans. ----The End KSE
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Yes, we will be there and will try to meet you. We, KSE, are in the business of offering artist development services for female (chic) artist only. Check out our website at: www.myspace.com/kleerstreementertainment We are a regular listener to all you shows & want to thank you for the valuable service you offer. If we don't catch up with you at SXSW, maybe we can schedule to meet you on our next trip to country music city. MERRY CHRISTMAS!!!
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