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Lauren Yarger
Interests: theater
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I remember attending a League session some years ago and the conclusion was whatever the amount is of your highest discounted ticket price, that's the highest average price people will pay to see the show. So in other words, you can have a $100 ticket price, but if you offer a discounted ticket $75, that's what you'll find the highest average ticket price is for the run, so goals need to be set with that price in mind. Looks like that's proving accurate.
Commented Mar 30, 2009 on Are discounts eroding our sales? at Ken Davenport - Opinions from a Broadway Producer
Are discounts eroding our sales?
Ohhh, if I had a dollar for every time I heard this question, my shows would never have to discount ever again! While discounting has always been used to launch new products as well as entice people to buy old products (remember when your Mom used to cut coupons?), it wasn't until the internet ...
Mine is Masterwork Productions, Inc. (www.masterworkproductions.org), specifically the Artists Helping Hand Fund which helps artists with financial needs.
Commented Dec 26, 2008 on Happy Holidays from The Producer's Perspective. at Ken Davenport - Opinions from a Broadway Producer
Happy Holidays from The Producer's Perspective.
You all know how I feel about Christmas Cards, so I hope you'll accept this blog as my best wishes for a wonderful holiday season. I was going to make a donation to my favorite charity on behalf of all of you. But then I thought . . . shouldn't the donation be to your favorite charity? Tell m...
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