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I agree, the key to long-term success in social media and in reality any venture is to create something great that people will gladly tell their friends about. Every time I see someone teaching the next new "trick" to game the system my skin crawls and I want to scream "create something worthy of my attention"
Doug
Commented Dec 28, 2009 on Gaming The Social System at Logic+Emotion
Gaming The Social System
From my latest contribution to Harvard Business Contrary to popular belief, social media is not naturally more resistant to marketing tricks. It can be gamed. On Twitter, services exist to boost your follower count and give the impression that you've got a vast high-quality network. Bloggers c...
Having owned software company that was hiring after the Dot Bomb flame outs I have to agree with you about noise levels increasing. I went from receiving a 70-100 applications for positions to receiving 500+ for the same positions. Getting through the barrage of resumes became ridiculous. But there were some absolute gems in there that helped grow my company.
Doug
Commented Apr 13, 2009 on Why hiring is paradoxically harder in a downturn at Summation
Why hiring is paradoxically harder in a downturn
Noise goes up but the quality stays the same Hiring is always hard. The hardest thing to do at a company is the recruiting and hiring. It was really hard when the economy was doing well. Paradoxically, for certain industries (especially those reliant on innovation such as those in the tech sp...
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