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Thanks Queen of Measurement, I read Jeff's comments with dismay. More and more people judge a company on it's sustainability and impact on the environment. I don't appreciate waste in the pursuit of profits and like 99.75% of people can't stand direct mail.
I can certainly see why teens would do this. It would make sense especially after a "nasty split" from an ex. Be interesting to see how this takes off and if it gains wider appeal.