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By Quentin Langley According to Google Trends, searches for some variation of "corona beer virus" have increased dramatically in recent weeks. But does that mean that people are confusing the beer and the virus. First, the confession. I am one of those searchers. Obviously, there are few people who write... Continue reading
Posted Feb 3, 2020 at Brandjack News
By Quentin Langley At a restaurant you might order the Tuscan Pizza with no onions but with extra black olives. Alternatively, the whole menu might be a la carte, and you build your own pizza or salad. Either way, some sort of negotiation has happened between the customer and the... Continue reading
Posted Apr 28, 2019 at Brandjack News
By Quentin Langley While Starbucks feels rather ubiquitous, it is a predominantly urban chain. Its clientele skew younger than average. The company makes a lot of its environmental and fair trade commitments . Founder, Howard Schultz, used to talk about the "third space" - somewhere that was neither home nor... Continue reading
Posted Mar 11, 2019 at Brandjack News
By Quentin Langley Let us consider two people. The first is a comedian and activist. She is Jewish and was born in the state where Donald Trump saw his biggest fall in support compared with Romney or McCain. She was a vocal supporter of "Occupy" and sought the Green Party's... Continue reading
Posted May 31, 2018 at Brandjack News
By Quentin Langley It has been a week since Southwest Airlines lost a passenger in a most dramatic fashion: Jennifer Riordan was literally sucked out of a plane mid-flight. Looking back at this incident we see all the features of Twenty First Century crisis: The key one is live vlogging.... Continue reading
Posted Apr 24, 2018 at Brandjack News
By Quentin Langley Most of the time, people recognize advertising. When I am discussing marketing or public relations with students new to the topic, we normally start by using advertising as a point of reference. If you work in PR or marketing then perhaps you have an elderly relative who... Continue reading
Posted Mar 24, 2018 at Brandjack News
By Quentin Langley The 2015 movie Steve Jobs grossed $34 million, won two Golden Globes and was nominated for two Oscars. It is unusual for critically acclaimed movies to feature real business people – or even fictional ones – in a positive light, but even this movie fell far short... Continue reading
Posted Mar 21, 2018 at Brandjack News
By Quentin Langley Let us suppose you run a chemical company and you are planning some crisis training. It could be any sector, of course. This is just an example. You prepare. You consider the main points of risk: spill, fire, explosion. You already have plans in place for all... Continue reading
Posted Mar 9, 2018 at Brandjack News
By Quentin Langley Fake brandjacks are not new. They have existed in social media as long as social media have existed, and conspiracy theories have been around even longer than that. A fake brandjack is – as the name suggests – a false story spread about a company, person or... Continue reading
Posted Mar 7, 2018 at Brandjack News
By Quentin Langley In my book I categorize all the 140 brandjacks in my case studies. The biggest categories are the Self Brandjack (corporate actions lead to the problem) the Staff Brandjack (caused by rogue employees) and the Ethics Brandjack (organization is criticized for the ethics of its decisions, eg,... Continue reading
Posted Jan 30, 2018 at Brandjack News
Unilever's Dove brand is in trouble, again, for insensitive advertising. This time it is harder to see the image choices as being an unfortunate accident. Let's start with the 2011 ad. That showed large swatches to demonstrate how people could improve their skin. The three models standing in front of... Continue reading
Posted Oct 9, 2017 at Brandjack News
By Quentin Langley If you participate in a controversial political demonstration that is beset by violence - even if you didn't personally carry out any violence - you can reasonably expect that this will have an impact on your reputation. People may choose not to be your friend or your... Continue reading
Posted Aug 15, 2017 at Brandjack News
By Quentin Langley According to some research by Good, Burham and MacDonald of the mammalian mascots of clubs in the ten richest sporting leagues in the world 30% are endangered and 33% are critically endangered. What a fascinating finding that opens some rather obvious solutions. Yes, of course, clubs could... Continue reading
Posted Aug 6, 2017 at Brandjack News
By Quentin Langley United Airlines has featured heavily in this blog, in my teaching and training and in the book Brandjack. The United Breaks Guitars brandjack was a classic. Dave Carroll was not a household name, but managed to produce a highly amusing viral video which hit the airline hard.... Continue reading
Posted Apr 19, 2017 at Brandjack News
By Quentin Langley The UN has decided to end its controversial partnership with Wonder Woman in which she was an honorary ambassador promoting the UN's sustainable development goal of gender equality and the empowerment of women and girls by 2030. Wonder Woman was actually the senior partner in this relationship.... Continue reading
Posted Dec 14, 2016 at Brandjack News
By Quentin Langley "€100k in used notes might make poppies less political, say FIFA" according to the satirical news site, Newsthump. Even FIFA is not usually this blatant, but it demonstrates the moral standing of FIFA that this barely qualifies as satire. The row has arisen before. FIFA has a... Continue reading
Posted Nov 3, 2016 at Brandjack News
By Quentin Langley Recalls are never good news. You recall products because they are in some way defective. In the case of the Samsung Note 7 the product is also unsafe. The company is advising people to back up data and stop using the device, turning it off permanently. That's... Continue reading
Posted Oct 12, 2016 at Brandjack News
By Quentin Langley It is often said that one way to filter whether a comment to a work colleague crosses line in terms of sexual innuendo is to ask yourself if you would say it in front of your romantic partner. Comments on Twitter should be subject to that filter,... Continue reading
Posted Jul 28, 2016 at Brandjack News
By Quentin Langley This is an old story - thirteen years old - about long distance charges from MCI, a company which no longer exists, but it does show the power of the media. In this case it was the MSM - national radio in the US. It worked. This... Continue reading
Posted May 23, 2016 at Brandjack News
By Quentin Langley Whole Foods Market has been attacked in what seems to be one of the rare fake brandjacks. Pastor Jordan Brown released a video and picture of a cake he purchased at Whole Foods in Austin, TX, bearing the inscription "Love Wins", as per his order, and the... Continue reading
Posted Apr 21, 2016 at Brandjack News
By Quentin Langley Disney and its Marvel subsidiary are among the companies that have led calls for boycotts of Georgia - the US state, not the country in the Caucasus - if the religious freedom bill is signed into law by Governor Nathan Deal. The bill is aimed at protecting... Continue reading
Posted Mar 27, 2016 at Brandjack News
By Quentin Langley The Hill reports that supporters of Donald Trump are mounting a legal challenge to the campaign of Ted Cruz alleging that he is not a natural born citizen of the US, as required by the Constitution. Trump, of course, was a prominent supporter of the conspiracy theory... Continue reading
Posted Feb 13, 2016 at Brandjack News
By Quentin Langley Tech and engineering companies have not always been the best at providing career opportunities for women, so if you are a large global tech brand led by one of the most prominent women in business, it's probably not a good idea to start patronising women. Ginni Rometty... Continue reading
Posted Dec 18, 2015 at Brandjack News
By Quentin Langley It seems that a Texas plumber has lost significant business when his van - still painted in his livery - turned up in Syria being used by Da'esh, the so-called Islamic State. According to the New York Times the plumber, whom this blog will not embarrass, sold... Continue reading
Posted Dec 14, 2015 at Brandjack News
By Quentin Langley Right at the heart of crisis management is investigating what went wrong. An early commitment to investigate and publish the results is critical. VW has committed to an external investigation. This is great, but they need to elaborate. A real independent investigation will be especially important in... Continue reading
Posted Sep 30, 2015 at Brandjack News