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Jono Smith
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Mark: So then is your core takeaway that if the majority of your fundraising comes from small gifts, this research is spot on, but if you have a much more diversified income stream, take it with a grain of salt?
I'm curious what the marketing strategy was. Aside from the nonprofit toolkit, do we know what did they did to drive traffic to their site? Was their any PSAs, TV, radio, SEM, banner advertising, etc.?