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Copywriter, professor, columnist, comic, Browns and NU fan.
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Interesting message here - encouraging companies to go "further back" in the process, well before the ads are designed, to make sure that those ads don't face an uphill battle. In a way, it's sad that a quality product isn't enough, and the ability to engender that "love" is equally important. (Although I guess for those of us who are comfortable in that social media space, it represents opportunity.) But I guess there's comfort in knowing that good ads can't overcome the negative comments, at least. So if the product DOES get that 'love" -- it probably earned it!
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