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Mike Gero
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April: This is a great post. It goes right to the heart of what the Heath brothers talk about in "Made to Stick" - in order for messages to have more impact and staying power, people need to be able to relate to them in simple, everyday ways, as opposed to via abstract concepts. I think you capture some great examples to illustrate that here.
Toggle Commented Apr 21, 2009 on Making it Real at Rocket Watcher
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