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Jonathan Moody
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Great post and as several others and you point out, I think this study misses the point. As you say: "To summarize - this study showed that when I want to buy a new car or a cell phone I don't go to Flickr or Last.fm or YouTube or Twitter to find out which brand I should buy." There are myriad other long standing, active and influential social media where people go to inform purchase decisions. These can be far more specialised (ie targetted) than social networks: blogs, forums, review sites, message boards, usenets, debate strings following reviews in specialist of generalist online media - BBC.com, NY Times, What Car?(often with high traffic.) Jon Moody www.asomo.net
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