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Cliff
San Francisco
passionate, engaged, present guy; partner to stephen; customer marketing executive
Interests: spending time with my partner and family, yoga, mindfulness, tennis, innovation, performing arts, human behavior, living in the present, challenger brands, gardening, LGBT civil rights movement, broadway divas (betty, patty, bernadette), web 2.0
Recent Activity
Cliff is now following Andrew Anker
Jun 26, 2009
How Gov Sanford Spends Fathers' Day Weekend
Mark Sanford is a hypocrite. Years of preaching holier-than-thou family values. Then he takes off to Argentina on Fathers' Day weekend to be with his lover - leaving his wife and kids behind. Some family values, Gov Sanford. Spare us all. Resign. Frankly, I don't care who you sleep with. It's your hypocrisy that makes me sick. Must read: Sanford, who voted for the impeachment of President Clinton when he was a member of Congress, reacted angrily when confronted with the news that Speaker-designate Bob Livingston had cheated on his wife in 1998. Indeed, then-Rep Mark Sanford was pretty clear... Continue reading
Posted Jun 26, 2009 at Life is now
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Cliff is now following Chris Alden
Jun 26, 2009
Cliff is now following David Tokheim
Jun 26, 2009
"The Break Up"
Today consumers - no, people - are in control. People are in control of the media they consume - when/where/how/to what extent. The days when brands could get away with talking *at* people during commercial breaks are long gone (thank you DVRs and the internet). Monologue marketing is dead. That means brands need to insert themselves in the dialogue with people - in a highly relevant way, of course. Marketers need to reach people in new ways - by being where they are - in social networks and blogs - and engaging in a dialogue. Monologue marketing is not going... Continue reading
Posted Jun 26, 2009 at Life is now
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I have two houses: one in San Francisco, one in Washington, DC. I do not consistently recycle when I'm at my Washington, DC place. That needs to change.
italian cypress
Posted Jun 22, 2009 at Life is now
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Cliff has shared their blog Life is now
Jun 22, 2009
Agree with Jerry. Today consumers - no, people - are in control. People are in control of the media they consume - when/where/how/to what extent. The days when brands could get away with talking *at* people during commercial breaks are long gone (thank you DVRs and the internet). Monologue marketing is dead.
That means brands need to insert themselves in the dialogue with people - in a highly relevant way, of course. Marketers need to reach people in new ways - by being where they are - in social networks and blogs - and engaging in a dialogue. Monologue marketing is not going to work in new media either.
If you're having a hard time wrapping your mind around this, then check out this very funny video. It really brings it home. I really laughed about the coupons. Ha. Enjoy. :-)
http://www.youtube.com/watch?v=D3qltEtl7H8
Commented Jun 21, 2009 on Earned Media at R21
Earned Media
I think the "earned media" meme is a useful one -- if brands want "coverage" in a world of professional AND consumer-generated media, they will have to earn it, not just pay for it. In the past, earning it was managed through PR -- the pros wrote about you because you deserved it (and you did a g...
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