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Wunderman - New York
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For those of you that haven't seen the recent Forbes article on Google's interface changes - http://blogs.forbes.com/marketshare/2010/05/11/is-google-doomed-to-repeat-the-mistake-of-new-coke/ It's interesting why people refer to New Coke as a failure; the New Coke campaign had some incredibly beneficial impacts to their business: 1. When New Coke was replaced with Coke classic, it netted Coke twice the effective shelf space 2. Changing the name of Coke to Coke Classic allowed them to change the formula as well, reducing their production costs The point is - Google won't live or die by changes to it's experience, and the complaints of users - if that... Continue reading
Posted May 12, 2010 at iWunder | Wunderman New York Blog
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Feb 13, 2010
I think that Viral Marketing is a misnomer. Its not viral till the audience says so. It is a brilliant idea that makes you feel something in an unexpected place. The youtube video just amplifies it.
Toggle Commented Feb 13, 2010 on ON: The Volkswagen Fun Theory at POST DIGITAL
I worked on the worldwide launch of Ovi, Nokia’s app store. Unless you’ve been under a shell for the past year, you know that apps are programs, like games and tools, that run on smartphones. When we started thinking up widgets, my first thought was, "oh man not another useless thingamajig." The idea to use Twitter to promote Ovi, had the potential to create buzz again and again, not only from people sharing the widget, but also from auto tweets. The idea of sharing what people love was a perfect fit for Twitter. And when we built the Ovi store... Continue reading
Posted Jan 27, 2010 at iWunder | Wunderman New York Blog
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Hello! You may – or may not be aware, we’ve been working long and hard on the worldwide launch of Ovi, Nokia’s app store. (Ovi means “door” in Finnish which makes perfect sense as Nokia’s HQ is Helsinki.) Ovi allows Nokia customers to instantly upgrade their phone IQ to Mensa status. Ovi + Nokia = Smart phone. Creating a story for your hometown is one challenge, it is an entirely different proposition when it comes to creating something global, for different countries with different languages. The goal of marketing the store on a translatable platform was quite interesting. One has... Continue reading
Posted Jan 19, 2010 at iWunder | Wunderman New York Blog