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MikeSantarini
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This is funny--great seeing you folks at DAC. I really wanted a press pass so I could catch up with some old friends who inevidably are hiding from the pr folk outside the door. I think some of you have a strange interpretation of what folks like Chris do and what I did when I was a reporter. It all comes down to disclosure to me. If you are upfront about who is paying the bills--(if anyone is) then it's all cool to me. Once upon a time, if you were a bad, unethical reporter you were fired and pretty much blackballed—ed departments (trained in ethics) policed themselves. The big difference is today pretty much the entire burden is on the reader to determine who is credible and who isn't, what is BS and what isn't. At this point, if readers don't have that latter skill, they probably lost access to the computer along with their life savings sponsoring a Nigerian general long ago. Reporting is simply reporting: you present people's claims about their products and write what they said and keep your opinions out of it and let folks who have money decide what is and isn't kosher. You do that enough, you learn what questions to ask, how to read people, you connect dots. When you get good at all that, you get investigative, you still let other people's opinions and actions determine the story—you are aggregator, organizer and ultimately the messenger. I never went to J-school--I was trained by the best in our biz. Back in the day we took most product interviews under embargo weeks in advance of a release (to hit timely print deadline) so you couldn't go talk to competitors. Quite frankly if you did, would you expect the competitors to say, "they're really going to kick our asses with the new tool?" The idea was to simply get information about what wasn't in the press release--what formats go in, what does it do in the middle, what comes out of it and maybe tell a bit about the competitive landscape and the bigger issues the tool could possibly tackle—is even the most experienced engineer turned technical reporter/blogger an expert in every tool discipline from design entry, verification, synthesis through P&R (have they used every company’s latest rev)—in both digital and analog? You let the reader decide if they want to know more by calling the vendor for further info or a demo. Harry are you claiming that everyone should cancel their other synthesis licenses and buy Kaul’s tool? I doubt it. I think you bring a valuable voice to the table, but no one out there as far as I can see is telling us what’s on the DAC/EDA menu with any description of what each offering is. Personally, the real test for me as a journalist, personal test, was to cover court cases. That is sit in court every day covering a high profile case for a month or three and then after every day in court, write until midnight and post what I’d written to keep readers informed. Then I’d go wrap with the defense attorney (inevitably the one most likely to take offense to coverage) of the article about the coverage. (oh, you can't bring a tape recorder into court, btw). I was never scolded by the defense attorney or asked to leave by the judge, let alone later sued for slander by the attorney (who has a court reporter snapping down every word) to back them up. Those were fun days. Worthy of a DAC press pass? You "journalists" can have mine. Next year, I’ll see you on the show floor—that is if the eda industry doesn't burst into a million stars and fluffy bunnies with all the love and interoperability and triple digit revenue growth and explosion in DAC attendance that I gleaned from the cacophony of tweets this week. (Is it just me or does anyone else find it interesting that the winner of EDA’s top blogger competition was a corporate blogger for the biggest corp in EDA rather than an indy blogger? Bloggers who lost, what does that say about your readership?)
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