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Harry Gries
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I'm glad it worked out for the best.
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"...But as I, and so many others, have predicted, the decimation of the news media that provided third party verification of corporate messages, has forced the consuming public to rely on a new, even more uncontrollable third party verifier... their friends and colleagues..." You make it sound like this is a bad thing. As someone who represents a company, my client Xuropa, I now have the ability to publish my own message whenever I want without being held hostage by old media "unbiased" reporters who demand I buy advertising to be mentioned in the article. Or to their deadlines or their too-far-removed-from-reality opinions. If I have a good offering, my "uncontrollable" customers are much better references anyway. As someone who uses technology, I am 100x more informed as a buyer than I was before. This obviously holds for the more consumer side where I have access to any number of sources of reviews and evaluations. It also holds for the business side, where I can gather input from my online posse to help me. Social networks have been around for ages and have always been more important that PR. In the past they were limited to word of mouth. The only difference now is that the word-of-mouth can spread around the world in milliseconds and reach many more people.
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Hi JL, I also sat down with Holly and one of the developers to discuss ActiveDesign, on which I had originally been briefed at DVCon (immediately after you in the lobby of the Doubletree, as I recall). I had also had a call with Rajeev Ranjan to discuss this a few months ago. It was good to finally see what was behind this, although I have not yet viewed the online demo. My impression is that this is a cool technology looking for a worthwhile problem to solve. Although I think it can help designers to get higher quality RTL faster without the need to write a testbench or assertions, I wonder whether it will actually replace any step in a formal verification plan. It can't be used to definitively cover a requirement or prove an assertion directly, so it is more of an add-on. The only thought is that "perhaps" it could give a designer enough confidence in his block-level design so he can forego block-level simulation. They are mostly positioning this as an IP documentation tool where you can use these waveforms and properties to document intended behavior to another designer picking up the block later. In that sense it seems useful, although I'm not sure it is worth the cost (you have to invoke a license to see the waveforms). As with other Jasper technology, it also seems to require quite a bit of hand-holding to learn, which is why they deploy it with consulting. Harry
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It was good to meet you, Dee. Thanks for stopping by. Harry
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I have to STRONGLY take objection where you state that I am "rewriting company press releases". As an example, the article that you linked to, concerning Oasys Design was based on: 1) conversations with 3 separate people at Oasys 2) a conversation with a VC person who knows this company 3) a conversation with Steve Meier (former VP R&D at Synopsys) 4) conversations with half a dozen colleagues in EDA at various companies 5) information gleaned from digging through online resources (their website, blogs, LinkedIn profiles, old Ambit and Get2Chip websites) 6) and my 24 years of personal experience Maybe the press folks you work with are happy to just rewrite a press release, but I do my homework. Next time, get your facts straight.
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I noticed recently that IE now forwards to a Bing search if I type in a URL incorrectly whereas it used to use Yahoo or Google search. Probably other MS products are doing something similar. I'm sure they'll claim these as valid searches. What chutzpah!
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