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Another way would be to start the conversation and wait for others to find us. I have been reading the new approach to the situational theory, "situational theory of problem solving" by James Grunig and Jeong-Nam Kim. It fits even better to our online behavior. Personally I am still focused on values and values systems, both utilitarian and psycho-social values, which I believe serve as a means to identify publics more clearly.
1 reply is now following Mediations
Feb 10, 2010
Well I must admit to one thing, I am "borrowing" the concept of tokens and values and the perspective of PR as relationship management. :)
Toggle Commented Aug 24, 2009 on Markets versus stakeholders at PR Studies
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Values :) While on one hand we are dealing with a values system aimed at generating value (thus sales being a performance indicator) on the other we are dealing with a values system linked to the need to establish or maintain relationships with publics who allow for that value to be created. For the second kind of values system we can monitor symbolic values to ascertain our outcomes. This will also mean there is a need to identify which relationships are stronger and weaker in hopes of predicting if the organization can withstand an economic recession or even avoid it. Working on proving all this as I type... :)
Toggle Commented Aug 20, 2009 on Markets versus stakeholders at PR Studies
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