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Andrew Jenkins
Strategist specializing in emerging technologies in the internet, wireless and social media sectors
Recent Activity
Being more human is not always easy for an organization, especially in B2B, and it will take time to establish but once it does so, the payoffs will prove that the effort was worth it. Continue reading
Posted Nov 7, 2010 at Community Marketing Blog
There is no lack of ideas. What seems to be missing, however, is an execution mindset. We too frequently allow gaps to form between our ideas and our ability to execute them. Continue reading
Posted Oct 17, 2010 at Community Marketing Blog
If you ask Jason Sadler what he does, he proudly says, “I wear t-shirts for a living.” Huh? Yes, you read that correctly. He wears t-shirts for a living. Continue reading
Posted Sep 13, 2010 at Community Marketing Blog
Can we learn something from filmmakers and their techniques involving shooting ratio and coverage and apply them within our businesses? Can we design multiple attempts at an objective and potential failures into planning and budgets? Would organizations be better off? Would more breakthroughs occur? Would more success be achieved? Continue reading
Posted May 30, 2010 at Community Marketing Blog
If an organization takes a Balanced Scorecard approach to social media, determines key objects for each of the four perspectives, and commits to track progress against those objectives then it will most likely end up in a better position. Continue reading
Posted Feb 28, 2010 at Community Marketing Blog
Andrew Jenkins: With audiences fragmented and snacking on content when and where they want (on their PCs, laptops, netbooks or mobile phones), advertisers face difficult decisions regarding where to spend their ad dollars and how much to spend in each instance. For example, U2’s recent concert streamed on their official YouTube channel garnered nearly 10 million viewers, the video site's largest streaming event ever. The event, despite its success, raises a number of questions regarding the evolving online advertising model. Recent news about MySpace’s advertising deal with Google and their inability to meet their minimum requirements also raise questions about viable ad models online and within social networks. How, as an advertiser, do you determine your advertising budget and strategy if the property you are using to attract an audience is attracting viewers from all over the world? If you are a global brand, do you pool funds from regional ad budgets? If you are a regional advertiser, your budget... Continue reading
Posted Nov 18, 2009 at Community Marketing Blog
5 1/2 things I am not going to tell you about social media but you should know anyway. Continue reading
Posted Oct 31, 2009 at Community Marketing Blog