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Dape
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This dentist has obviously spent a lot of money on creating an image that shows style. The practice is a focal point for customers or potential customers. Lets say I was new to town and was looking for a dentist I would probably use this type of practice simply because it looks inviting than the more conventional type surgery - frosted windows and brass type sign.
Good Signs for Business
NOTE: This is basically the EXACT SAME STORY that I published yesterday. The only significant difference is the sign in the photo. Yet, it makes all the difference in the world! The Personal Experience Factor (big lever #2 in the Advertising Performance Equation) begins before your customer wa...
To see things from all or different perspectives is always the method that I try and use when considering important things. In the past I sometimes only use my thoughts and guess what happened, so the way forward for me is to network.
Sea of Change Management
I spent a lot of my time as a youngster at Whitby a seaside town in the UK. I remember standing on the cliff one day with Dad who said "What do you see?" I answered "The sea. He said "And to you what does it represent?" "The sea!" I said puzzled. He looked at it and said "It is important when...
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