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John Maller
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Very god article. The way I see it, there are a couple of parallel threads in the sales process. The sales management is one, and an important one. Another important one is the "connecting the right product to this customers needs". That is an area that sales reps typically turn to sales engineers and other support. It would be invaluable to empower a sales person to self-serve on the product. All CRM tools have focussed on contact and and opportunity management. Empowering the sales rep with product knowledge is a gap. Emcien offers a solution that fills that gap. Sales reps can now punch in a few features that customers want, and quickly see the product choices they can offer the customer. They can also put in a budget and see what they can sell this customer. This site describes the self serve tool for sales reps
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