Another thing to consider is that those 9,000 are not actual people but 'positions'. Because of the hype people were buying anywhere from 4 to 25 positions using false tax id numbers, signing up their grandmother's, etc. So when it didn't pan out everyone started canceling their extra positions. Sure there have been several jump ship, but mostly it has been even the die hards shedding all the extra spots they had as they realized it was going to take work and to make it grow they needed an actual person in that spot. So I don't think Efusjon will fail, they've got a lot going for them. If people can make many thousands of dollars selling an expensive bottle of juice they can do it with an expensive box of cans. It is just unfortunate that there was an initial hype that they let get out of control.