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I actually thought about this today. Why haven't our schools realized the power that is inherent in creating a brand that students will want to be associated with? What amazing community could be built, if we just branded ourselves clearly and purposefully. Facebook pages that students could add to themselves. Twitter accounts that encouraged knowledge sharing. And even on the personal teacher level, i think you will eventually see individual teachers building such a strong brand that students will wait for openings in their classes rather than take the class with someone else, much like what happens in colleges and universities. Schools need to think ahead. It's not enough anymore to have your pics in the local paper and a small write up there. Real, authentic branding of your school is going to become a very important topic.