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Happily Rewired

Asheville, NC

Happily Rewired is a blog for Boomers and retirees

Recent Activity

Riding Out Financial Ups and Downs if You're Retired

Retirees tend to live on a few income streams, typically made up of (1) Social Security monthly payments (2) RMDs (Required Minimum Distributions) from deferred income retirement accounts, such as 401(k)s, (3) pensions and other long-term investments and (4) savings accounts. Financial conditions affect all of these financial vehicles one... Continue reading

Posted 4 days ago at Happily Rewired

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1 Minute Advice: Learning from the Failures of Major Marketers

What do major marketers including Apple, Heinz, McDonald's and Nike have in common? All of them launched products that were failures: Apple tried to take advantage of gaming in the 1990s with the unsuccessful launch of its "Pippin Console" Heinz thought changing its iconic red ketchup to green in 2000... Continue reading

Posted 5 days ago at 123 eGuides

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Helping a Loved One with Alzheimer's Disease Live Safely at Home

Guest Post by Carla Lopez If your loved one has Alzheimer’s Disease, you know that significant changes tend to come as the disease progresses. Not only can this make it difficult to get into a normal life routine, but it can also pose problems with home safety. However, if you... Continue reading

Posted Aug 2, 2022 at Happily Rewired

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Multigenerational Households: Choice or Circumstance?

The Pew Research Center recently reported that "young adults in [the] U.S. are much more likely than 50 years ago to be living in a multigenerational household." Pew Research Center indicated that "A quarter of U.S. adults ages 25 to 34 resided in a multigenerational family household in 2021, up... Continue reading

Posted Jul 26, 2022 at Happily Rewired

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1 Minute Advice: Retro is Trending

Maybe consumers are looking for a return to the good old days... or maybe they are tiring of too much in-your-face media. According to Insider Intelligence from eMarketer, "consumers are turning to the past" for entertainment. A few examples: For the first time since 1986, sales of vinyl records exceeded... Continue reading

Posted Jul 26, 2022 at 123 eGuides

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Combatting Ageism Locally

My last post regarding "everyday ageism" got me thinking about the kinds of actions ordinary citizens could take to combat ageism on a local level. Turns out there are communities around the United States that have launched local campaigns for just that reason. I'm highlighting two such initiatives here as... Continue reading

Posted Jul 19, 2022 at Happily Rewired

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1 Minute Advice: Most Valuable Global Brands Keep Growing

The value of the top 100 global brands increased by 23 percent over the previous years, according to the latest annual study produced by Kantar BrandZ and reported by Marketing Charts. "Consumer Technology was the category that saw the fastest growth over the past year, with top-100 brands in this... Continue reading

Posted Jul 19, 2022 at 123 eGuides

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Everyday Ageism is No Small Problem

New research published in the Journal of the American Medical Association examined the prevalence of everyday ageism, demonstrating that exposures were "associated with multiple indicators of poor mental and physical health." The study employed a newly developed multidimensional "Everyday Ageism Scale" to measure exposures. Among 2,035 adults ranging in age... Continue reading

Posted Jul 13, 2022 at Happily Rewired

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1 Minute Advice: Here's What Influences Online Purchases

A recent survey of consumer online buyers asked the question, "Which of the following marketing efforts influence your decision to make online purchases?" It may surprise you to learn that the old standbys -- namely email and postal mail -- topped the list. According to Marketing Charts, who reported on... Continue reading

Posted Jul 12, 2022 at 123 eGuides

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July Half-Price Sale on eBooks for Boomers!

During the month of July only, a select group of eBooks written for Boomers will be on sale for half-price. This special promotion is only available at Smashwords.com, where you can select your choice of eBook format, including Kindle (mobi), EPUB and PDF. To take advantage of this half-price sale,... Continue reading

Posted Jul 5, 2022 at Happily Rewired

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5 Ways to "Spend Safely in Retirement"

Have you heard of the "Spend Safely in Retirement" strategy? It is a research-based approach developed by the Stanford Center on Longevity in collaboration with the Society of Actuaries to give the highest number of retirees the biggest amount of income possible that would last their lifetimes. According to Stanford... Continue reading

Posted Jul 5, 2022 at Happily Rewired

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All eGuides Half-Price During July 2022!

During the month of July, you can purchase any 123 eGuide at half price. This special promotion is only available at Smashwords.com, where you can select your choice of eBook format, including Kindle (mobi), EPUB and PDF. To take advantage of this half-price sale, click on the eGuide titles below... Continue reading

Posted Jul 5, 2022 at 123 eGuides

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1 Minute Advice: Consumers Want Personalized Communications

A recent report from eMarketer indicates that 73 percent of respondents expect companies to understand their unique needs and expectations, and 62 percent think companies should anticipate their needs, according to Salesforce (May 2022). Nearly 9 in 10 respondents are likely to enjoy receiving personalized offers based on their interests... Continue reading

Posted Jul 5, 2022 at 123 eGuides

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1 Minute Advice: Brand Map Your Way to Success

The most successful brand marketers practice "brand-mapping," according to an informative article in MarketingProfs. In the article, you can learn about these five steps to brand-mapping: Identify your current market position Do a competitor analysis Determine your USP Draft a positioning statement Test your position with a brand map Read... Continue reading

Posted Jun 21, 2022 at 123 eGuides

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1 Minute Advice: Improving Your SEO Strategy

SEO (Search Engine Optimization) is a key part of a marketer's digital strategy. MarketingProfs shares a handy infographic from Semrush that features 11 ways to improve your SEO strategy, including: Use Google Analytics to track metrics Create content based on keywords Diversify your backlink portfolio Optimize on-page SEO factors Find... Continue reading

Posted Jun 14, 2022 at 123 eGuides

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A New Study Shows How Different Generations Perceive Aging

In a novel collaboration, AARP and National Geographic teamed up to create the "Second Half of Life Study," a research study in which more than 2,500 people ages 18 to 90+ were asked questions about aging. According to AARP, the results revealed some surprises in that "most prevalent opinions and... Continue reading

Posted Jun 14, 2022 at Happily Rewired

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Senior Home Safety 101

Guest Post by David Clark As we age, certain things need to be considered to ensure our safety. One of those things is our home. A trip down the stairs can be dangerous, and so can a slippery floor in the bathroom. Hence, the need to prep your home to... Continue reading

Posted Jun 7, 2022 at Happily Rewired

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1 Minute Advice: Brands with the Best and Worst Reputations

Recent research from Axios and The Harris Poll indicates what U.S. consumers believe to be the brands that have the best and the worst reputations. The top ten brands with the best reputations are: Trader Joe's HEB Grocery Patagonia The Hershey Company Wegman's Samsung Toyota Amazon Honda Sony The brands... Continue reading

Posted Jun 7, 2022 at 123 eGuides

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1 Minute Advice: How Important is "Brand Intimacy"?

There's a widely held belief in brand marketing that brands operate on both a rational and emotional level -- and it's often the emotional side that results in brand loyalty or even brand love. Recent research cited in MarketingProfs assigns a "Brand Intimacy Quotient" to global brands. The higher the... Continue reading

Posted May 24, 2022 at 123 eGuides

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Retirement Stages and Paths

For some time, I've been following the important age-related research conducted by Edward Jones and Age Wave in partnership with The Harris Poll for some time now. The latest edition of their landmark study reveals some interesting observations about retirement "stages" and "paths" that is worth highlighting. Not surprisingly, today's... Continue reading

Posted May 17, 2022 at Happily Rewired

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1 Minute Advice: Current Consumer Trends According to McKinsey

With inflationary pressure and global uncertainty, this is a good time for marketers to pay close attention to current consumer trends -- and consulting firm McKinsey is keeping a close eye on them. According to a very recent Consumer Pulse survey conducted with U.s. adults by McKinsey, here are some... Continue reading

Posted May 17, 2022 at 123 eGuides

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Boomers on the Balance Beam

One of the inherent advantages of being a Boomer is that we know about cycles. The current economic environment is a good example. Boomers have lived through inflation, global conflicts and workplace turmoil. We have cycled through these times before and, hopefully, we came out stronger for it. Still, sometimes... Continue reading

Posted May 10, 2022 at Happily Rewired

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1 Minute Advice: Adjust Marketing for Inflation

Inflation can change the way consumers interact with brands. A recent survey by Vericast "found that 72% of consumers are responding to inflation by shifting their shopping behaviors to buying generic or lower-priced products. About one-third are limiting purchases of nonessential items. Clothing and accessories, followed by groceries, were the... Continue reading

Posted May 10, 2022 at 123 eGuides

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A Perspective on Ageism from an Industry Insider

Kirsten Flanik is the 55-year old CEO of BBDO New York. BBDO Worldwide is a major marketing communications agency with over 200 locations globally. Flanik spoke about ageism in advertising at an "Ad Age Remotely" online session on April 27. As a 50-plus woman in a senior management position in... Continue reading

Posted May 3, 2022 at Happily Rewired

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1 Minute Advice: 3 Simple, Effective PR Strategies

PR (Public Relations) is not just effective, it can result in invaluable credibility for a brand that can be even more powerful than paid promotion. Writing for MarketingProfs, Corina Leslie, PR Manager for ZeroBounce, shares three effective PR strategies any brand marketer can pursue. "Home in on what's unique, and... Continue reading

Posted May 3, 2022 at 123 eGuides

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