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I actually agree with this part of Foley's quote: "Don't think of your social media presence as an experiment, but as an investment so that you can obtain social capital in the long-term." I agree with this because I think that this is one of the PR practicioner's challenges nowadays. In my experience, in one of my placements I suggested the use of social media in order to enhance the relationship that this organisation had with its audience. In fact, I also remember myself saying that this was an "investment", rather than stating that meant a quick boost on their tickets sales. I have to say that this was very well embraced by one part ot the management team. However, there was still some reticence in another part, in terms of how feasible this was to give a "quick-return"(££.) Thanks for the post.
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