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The levers of human persuasion remain the same. It's just that media proliferation has forced marketers to be smarter at using those levers; in spaces that youth are part of. Best part is, it costs almost nothing to get onto social platforms. Still, medium isn't message and bad messages are ignored at best.
Commented Sep 16, 2009 on Paid or Earned Media - Making Gravity is Hard Work at Servant of Chaos
Paid or Earned Media - Making Gravity is Hard Work
Whether you are walking down the street, watching the TV, surfing the net or even driving a car, you are the subject of some form of advertising. From the branded cap on the boy walking down the street to the billboard behind him – marketing is hard at work trying to capture your attention. Cons...
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