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Great post Gavin. Stimulating people to share your desired message by their own means, but maintaining influence over the destination. Paid media sends the message, but trying to stay connected during the digital sharing process is the challenge...
Commented Sep 16, 2009 on Paid or Earned Media - Making Gravity is Hard Work at Servant of Chaos
Paid or Earned Media - Making Gravity is Hard Work
Whether you are walking down the street, watching the TV, surfing the net or even driving a car, you are the subject of some form of advertising. From the branded cap on the boy walking down the street to the billboard behind him – marketing is hard at work trying to capture your attention. Cons...
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