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Diana Bogan
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I'm going through all the scraps of paper and notes and print articles I collected during my research. I'd really like to toss as much of the paper trail as possible, but I hate to lose some of the notes and points of interest scribbled within the margins or on scraps of paper. So this is really just a note to myself of places to cull information sometime in the future. Reference book: Encyclopedia of Emerging Industries archives of beatblogging.org show how journalists adapted to using social media tools as newsroom tools. The International Press Institute: www.freemedia.at Newswire services to... Continue reading
Cloud Watching for Dummies or Identifying Stupid People for Dummies
Toggle Commented Mar 24, 2010 on TypePad for Dummies at Everything Typepad
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Mar 16, 2010
I've been reading through different research reports and making notes that I won't outline here. But I just wanted to log in and make mention of the reports so that I remember to check back for updated information from time to time. The Pew Project for Excellence in Journalism puts out an annual report on American journalism, now in its sixth edition "The State of News Media 2009" is a lengthy read — well worth it. Although mostly addressing news media, it still offered general insights I could use, since my paper is not geared specifically to "news" but magazine... Continue reading
A link or two to check out. Style.com launched "the fashion feed" in Sept. 2009. This compiles the latest tweets from around the fashion world: http://fashionfeed.style.com/ And then check out Muck Rack, established in 2009, this is the place to follow the tweets of journalists and keep track of what they're working on in real time. muckrack.com Continue reading
According to a PRNewswire press release Time Inc. Launched Time Axcess in April 2009 as an alternative to third party ad networks. This "gives marketers the best of both worlds: the comfort that their ads will only appear in the well-lit environments of TIme Inc. brands and the confidence that they'll get the reach, scale and sophisticated targeting to deliver their message to the right audience at the right time." "Time Axcess reaches an online audience of 27 million of the consumers most valuable to marketers. These are the engaged, in-market shoppers with a collective purchasing power to move markets... Continue reading
Is the future of publishing all in the apps? Just finished reading Arnon Mishkin’s feature “Why Steve Jobs Could be a Savior for Media Companies” in Leading Voices, posted on PaidContent.org. Oct. 22, 2009. ContentNext Media Inc. I thought it was a great article in that it generated a brainstorm of ideas on spin-offs, creating blog revenue streams, rethinking magazine business models, and what to do with a blog driven publishing model. The article says that on the web all content gets posted and made available ubiquitously — through search engines, aggregators and the like. I’m wondering how Digital Magazine... Continue reading
I’ve heard BoSacks talk about his belief that print magazines will become a luxury item people will pay top dollar to have, and I tend to agree. I make a lot of impulse newsstand purchases and I have already seen it making a bigger impact on my wallet thanks to increasing cover prices. As a consumer this really makes me rethink my purchase: do I have 100 or so back issues of other magazines at home with similar or better content? If not, how much of its content does this magazine’s publisher offer for free online? If the publisher doesn’t... Continue reading
In this video, Robert Scoble talks about his approach to keeping tabs on more than 600 feeds piling into his RSS Reader. The only reason I'm posting this is so I can reference it again to listen to the first minute or so when he talks about what catches his eye. These are good tips to keep in mind when creating a post if you want to get it noticed. There were a few other tid bits in the middle and end that were intersting enough: like journalists might note the value of tracking feeds in prepping for interviews &... Continue reading
Riding along in my mom-mobile I overheard: My four-year old say, "Dinosaurs aren't real." And my six-year old respond, "Yes they are. Dinosaurs did exist." to which the four-year interrupts with, "Only in newspapers!" Continue reading
This link Home | columbianews. will take you to a video interview with Leonard Downie Jr and Michael Schudson. It's an overview of what you'll learn if you read their new report "The Reconstruction of American Journalism." I can't help but wonder, if magazine publishers should be paying close attention to how newspapers retain relevance? Is financial support for magazines going to come from foundations, philanthropists, universities and citizen donors on some level in the future? Philanthropists and foundations already provide support to American arts and culture, so would it be a stretch to consider funding for arts and culture... Continue reading
There is always the argument that going purely digital by creating digital replica is best for publications whose print editions aren’t thriving, but don’t want to lose an established brand. Well, Matt Steinmetz makes a clear argument of the pros and cons and considerations to make before deciding in his Publishing Executive article for the October 2009 issue. I won’t restate the argument here, as my thesis is for a blog driven platform not a digital edition that resembles a printed copy. But that isn’t to say the article didn’t spark a few thoughts. I agree that in any publishing... Continue reading
Oh what a relief. Just when I think that my thesis (that thanks to blogs & new media there is less need for print & for the new start up the barrier to entry is now gone) is way off track and that my line of thinking is bunk...along comes BoSacks to reinvigorate me. His October 2009 Publishing Executive Magazine article “Do We Still Really Need Publishers?” is the thread to my thesis needle. So, do we really need print publishers? I think not. What we need is someone to come up with the business model that makes us money... Continue reading
This is just a note to self: James Sturdivant's Oct. 2009 article "Why Are Some Magazines Thriving?" in Publishing Executive offers some examples of the media mix in play, serving a middle of the tail niche market and conservitively building community online. The article focuses on Hoffman Media, and although they are doing well by basing their circulation model on premium pricing and delivering a premium product to loyal readers...I think they have selected their target markets (niche areas that are focused yet large enough to be sustainable long-term), they have a nice media mix now but I do think... Continue reading
In March 2009 Samir “Mr. Magazine” Husni wrote a guest column for Publishing Executive entitled “It’s the Publishing Model—Not Print—That’s Dead.” He talks about how print undergoes a natural cycle of life and death and how other innovations: television, radio etc. have never completely usurped print. Television took away advertisers, and some print publications died, but the real problem with print is a business model that relies heavily on advertising in the first place. If content is king, let the people pay for it. Basically, that’s what we’re getting at it. And nay-sayers, Husni politely directs to Consumer Reports (offers... Continue reading
Al DiGuido should blog more frequently about the publishing industry. His “Alservations” postings may be infrequent, but they are eloquent and on point. Take his Aug. 7, 2009 post “No magazines have to die!” for example. He argues a case for why digital publishing is the answer to the demise of printed publications, and he gives us more than just a passionate argument that makes complete sense to a non-stodgy, non-legacy print folk, he offers up a plan to save magazines! Yes an actual plan! Ok, so the plan has a handful of well placed plugs for his company, but... Continue reading
According to an Oct. 1, 2009 press release issued by BPA Worldwide, its members are finding value in electronic editions. The total count of BPA members reporting digital copies rose 18.2 % to 338 in June 2009, up from 286 in June 2008. On average, e-editions made up 15.4% of total circulation for all BPA members reporting them on their June 2009 statements. Greg Hansen, BPA's President and CEO, explained "From a publisher's perspective, e-editions offer potential for realizing distribution and circulation marketing cost efficiencies. On the international circulation front, they make it possible to overcome the traditional delivery and... Continue reading
Spoken at the Magazine Innovation Summit, Oct. 14-15, 2009. New York City. "By harnessing its [technology's] power we can transform the way we create content, distribute our products, develop new revenue streams, personalize and customize our magazines, position our brands, and delight our audience and advertisers. Innovation foes not mean abandoning our core values in pursuit of any new and shiny digital object that comes along. Innovation offers the ability to do business smarter and faster, and to find new ways of bringing our graphic and journalistic sensibilities to new platforms and new audiences." Nina Link, MPA President and CEO.... Continue reading
A video presentation from the MPA. Continue reading
My notes on the MPA white paper regarding magazine closures in 2009. Continue reading
My notes taken from the MPA White Paper on the state of magazine circulation for the first half of 2009. Continue reading
I just finished reading a research paper published by Hanna-Kaisa Ellonen titled "The Effect of the Internet on the Magazine Publishing Industry." I was really dissapointed by the findings because the information seems really dated. And, I can't seem to find a date stamp associated with the paper to tell me when this report was published or where - other than the magical world of the Internet where all things are deliverable. So, I won't really get into the "findings" of this author because it isn't something I can use. But, all is not lost. Even when an article itself... Continue reading
While the article ampontan translated and posted, The Path to the survival and Recovery of Monthly Magazines by Higashi Shimpei, was interesting it isn’t likely to help me out in my thesis report (to strike out with commentary about publishing globally would broaden the scope of the project too far, especially when my current outline is already ambitious). Still, it is an article worth cataloging because it brings up interesting parallels in the challenges the industry faces. It illustrates how far reaching the media shift is - our publishing challenges are not uniquely our own. The article points to declining... Continue reading
analysis of advertiser's needs for better audience metrics from publishers based on a mediaweek article by Lucia Moses Continue reading
Inspired by Chris Anderson, I thought why the heck can't I blog my way to a master's thesis? Besides, the archiving and tagging tools might be an answer to my prayer for a sensible method of organizing my thoughts and all the data accumulating in sticky notes, Internet bookmarks, spiral notebooks and just about any other scrap of paper I can get my hands on when a new thought formulates among the grey matter between my ears. So, here I go. I’m not quite sure how I want to go about posting — how best to do it so it... Continue reading