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I've been through rebranding so many times with different companies and clients so I was curious to see what tips they would have in this eBook. I have to say I was disappointed to find it more of a case study then useful tips on working through the naming process, logo selection, outlining all the steps to a rebrand. I guess that gives me a good idea for a blog post...
Shel, I felt the same on 9/11. I opened Tweetdeck and just didn't have the stomach for it when reflecting on the horror of that day. I spent the day focused on producing things of substance.
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