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I would have to agree as well. Here in Toronto, we have the IncentiveWorks show every August. This year, one of the keynote speakers was Gary Vaynerchuk (Wine Library TV, Crush It!), there was a session on social media, a roundtable on hybrid events and in a session I led on engagement, we had to contradict the introduction and ask people to turn their phones back on and encourage tweeting. There wasn't even a formal hashtag communicated by show organizers to enable discussion, we just started using #incentiveworks. The incentive industry is definitely lagging in this area, but to move it a lot more people need to start walking the talk.
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