This is marvin waldman's Typepad Profile.
Join Typepad and start following marvin waldman's activity
Join Now!
Already a member? Sign In
marvin waldman
Recent Activity
I think you can make the argument that people responsible for marketing are a torn and conflicted group. On the one hand they live and breathe their products to the point where they see them as their progeny, and treat them accordingly - filling their hearts with all sorts of emotions (of course, there are good and bad parents). On the other hand, the corporate culture creates an atmosphere so risk averse that these masters of messaging bypass their right brain wisdom and look only for numbers to inform their decisions. Fear replaces judgement. In this state it no longer matters if a message connects with the consumer on a meaningful level, but rather, if it tests well in focus groups and quantitative measures. The only emotion operative here is the dread of being canned, which is quite the motivator.