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Hi Beth. It's been awhile since I left a comment. Nothing like a contest to whet my apetite! Although a bit late to this but would love a copy -- if for nothing to more to see Jess3's beautiful info graphics... swoon... ctedwards [at]
I also hope I win a copy. I'm a graphic designer, mostly for nonprofit clients, So I've gained a fair amount marketing and design experience within that audience. I just read DK Holland's "Branding for Nonprofits" and it was a revelation at least in terms of imagery and framing the brand story. And how that plays out. But I know that once you have that framework done (and she talks about how to go about it), you then need as the above comment says to build relationships with your audience, and social media is there to empower and talk with your citizen activist audience. Giving them the tools and the pieces of your brand story to distribute in their networks. While adding their pieces of the narrative. (It's like cooking with food you didn't grow yourself, the meal tells a story not just about the cook, but about all the pieces of the food chain along the way.)
Very interesting topic. And especially Peter's comments above, I'm reading Richard Sennett's _The Craftsman_ right now. And he does an admirable job of combining philosophy, history, anthropology, sociology, and narrative to discuss the role of the worker and craft as it's changed over time, and influenced objects, tools, and community. Absolutely fascinating. And written in a very non-academic way that treats the audience as intelligent. So while I definitely see this trend of self learning moving forward -- it is important to ask where do standards come in? And where can community exist to promote or to raise standards (as well as train and support newbies). You can say that college as it has become in the U.S. does not do this. (And I would probably agree, in many cases.) But can self learning, and open community provide something that colleges don't in this regard? And will that be the tipping point? As for standardization in Victorian era Peter, it was the promise of the Machine! They great British rush to embrace the wonders of mechanization. It was enlightenment through exactness. Or something along those lines. (While also, embracing a sort of Calvinistic and Darwinian sense of performance -- and evan salvation -- of the fittest.)
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I voted for number 2. It's the most fully realized. It says, "workbook" to me and that it will be full of practical information. Number 1 and 3 the type is bad, and won't read well on the shelf. Aren't strong enough and give away nothing related to the content. Very generic. The first, looks like a women's self-help book. And that centered type in the circle makes me want to scratch my eyes out. The bottom one is so generic as to be completely non memorable and the leading on the subhead looks all wrong. No reason to space it out like that. So again, 2. Memorable. High impact. Best design. And with a definite workbook/sketchbook feel that says: let's get to work.
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By the way Grant, I had noticed the new site design. Slick! Nice update.
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Grace -- I was just thinking about how this could upset the, very pricey color forecasting industry. Of course Pantone does some of this themselves, but their are organizations like the Color Forecasting Group who charge quite a hefty sum for their work (and others too, I remember a job where our marketing director subscribed to a French publication, I believe she paid $5K a year for that subscription). So perhaps this would allow a DIY approach. Giving product planners their own tools. Decentralizing the data. Which would then become a specific value add for a design department. Just like the spread of data from organizations like Bloomberg and SNL Financial have allowed smaller and smaller institutions and individual investors to play games where they used to not be able (because they weren't big enough to have a research department to track that information. Oh and one other thing, I noticed when I was at the Murakami Takashi show at the Brooklyn museum last year that his paintings anticipated color trends by about 3 years. So, alternately, instead of a machine, companies should just hire artists.
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