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Hi Jill, You probably already have this in your outline, but customer case studies and success stories of course! Reduce the perception of risk and increase buyer confidence by showing them examples of companies that have successfully gone before them - and the specific results of that. A customer example can be used in multiple formats - written, verbal, PowerPoint, video, etc. to continuously reinforce your track record. And the more similar your example customer is to the prospect, the more it will resonate. Casey
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