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Interesting analysis - but you should realize that you're dealing with a fundamentally flawed data set.
I feel we can anticipate where this heads next. From Enterprise 2.0 to Social Business to [just] Business. I believe that E2.0 is/was a useful concept to get people thinking and as we recognize that its underlying principles have broader application to the entire business, it's time for rethinking our approach. Not all useful memes head in this direction, for example "word of mouth marketing" has devolved into house parties and promotional buzz campaigns, which is okay and indicative of the movement's value. Let's flow with the "Social Business" meme for now; I anticipate that within a year we'll be discussing how "Social Business is Business." [first!]
Toggle Commented Sep 27, 2009 on Social Business, Not Enterprise 2.0 at /Message
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