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Lauren, Very cool! I'm doing both state gov and higher ed at the same time so I get to compare daily. State gov is nervous but easier to persuade. Funny thing is, ROI is much more apparent for higher ed (think more enrollment, less transfers, larger donations, etc.)
Thank you so much for writing this. As an adjunct professor, content creator, and someone who is trying to talk about social media use in higher education...we need more people saying these things. Some higher ed institutions see the potential here, and others just don't see the business implications yet. We need the same level of advocacy that gov 2.0 has found. Thanks again!
What a great post...I especially liked Fran's comments. Non-profits and government alike (I have worked for both) are holding organizations in trust for the public. We cannot just turn to the mass media approach of gaining followers. Rather, this is about a larger commitment of time and resources (under the constraint of a usually tapped budget) to building relationships with our customers and partners. For those of us doing the legwork in this sector, I would venture to say we actually have to prove more upfront. We have to show case studies and practical application by others in our sector and mitigate concerns at many levels--employees, management, boards, and constituents. It can sometimes be a slower process, but that is because we don't come into it with a sense of responsibility to just the company or the profits. We know upfront that if we screw up, we directly impact the people we serve. I see nonprofits every day in Columbus that blow me away... COSI, the Mid-Ohio Foodbank, and more. The best thing that the "rock stars" of social media can do is engage in your own local non-profits. Talk to communications and marketing leaders in local government and local universities. Sometimes all we need is a little guidance, support, and encouragement.