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Wow - what a valuable tool. I hope I win a copy!!!! My secret for rocking the social webs for the nonprofit I work for - Colorado Children's Immunization Coalition @ImmunizeCOKids - is real relationships. I cultivate real relationships with the people that follow/fan/subscribe us by interacting with them, asking them to post on behalf of our cause and keeping them informed on the latest news. It can seem overwhelming but it's critical for NGOs to build real connections. Our only commodity is people so we have to foster those people on the other end of the social media ID. Keep on rockin' Beth and crew!