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Aaron Diehl
A budding theatrical producer
Recent Activity
I haven't done a blog in forever...but this was too easy to pass up. 1. The Tony's use real singers! In fact Broadway people do it 8 times a week in front of a live audience. The AMA's may have very rich performers but there was not a single 'artist' on the show. 2. Broadway is a the bigger influence. Christina Aguilera's performance of her new single 'Burlesque' was interesting.... so interesting I swear I've seen that before... oh wait, I HAVE! Just as Beyonce took a page out of the book of Bob Fosse, so did Christina. I challenge... Continue reading
Posted Nov 21, 2010 at My Blog
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In the words of those great american writers Robert Lopez, Jeff Marx, and Jeff Whitty, "Everyone's a little bit racist, sometimes." Yes that's right, I quoted Avenue Q. Most guys turn to The Godfather for answers, I turn to Avenue Q. Continue reading
Posted Jun 2, 2010 at My Blog
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Why is Pepsi Blue? Why is there a Star in Wal-Mart? Why does Target have a bullseye... okay... maybe that one makes sense. Continue reading
Posted Jun 1, 2010 at My Blog
My company has been around for almost three years, but up until now I've used it mainly as a way to keep what income I have and to legally protect myself when I sit down as a consultant for a project. But I'm expanding...rapidly. I've setup my office, contacted my marketing peeps, my PR peeps, designers, stage managers, manager managers, and just about everyone in the book. The goal is to use my knowledge, contacts, and box of secret tools to really establish my company as a Theatrical Management Company specializing in Off-Broadway and Off-Off Broadway theater. I've worked as a manager/line-producer on lots of shows, now I'm just consolidating it to one place. Continue reading
Posted May 27, 2010 at My Blog
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Luckily it is currently a non-union production so I don't have to worry about trouble there. And Kevin is totally on board with the idea. It is just a matter of doing it. Do we just stick the camera in one spot and let it roll, you know, let it be what it is? or do we try for different angles and close ups to make it look more professional? Continue reading
Posted May 25, 2010 at My Blog
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Shakespeare would be proud, and Hamlet would be jealous of this production born from an MENSA intellect that covers the spectrum that is the artist's struggle to create. This uniquely intelligent show incorporates a secondary character using a television screen to create the illusion of a full cast of characters using only one man. The effect creates a true dialogue and a real interaction between Man and himself - talk about holding the "mirror up to nature." For anyone that is an actor, has been, or will be, this is a show you must see. This is not another Hamlet... Continue reading
Posted May 24, 2010 at My Blog
Every show I've tried to produce has always had a major wrench in the gears that I always try to ignore. There is always a major flaw...me. As eager as I am to produce, I keep putting it off, afraid of utter failure. As long as I put it off there always seems to be a sliver of hope. Continue reading
Posted May 23, 2010 at My Blog
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Mar 16, 2010
I just recently completed a case study for my marketing class on the Consumer decision making process for Off-Off Broadway theatergoers. It showed that the biggest influence was not reviews but word of mouth ( duh!). But the interesting side was that the 17% of audience members who came to see a show after reading a review, were actually referencing a bad or mediocre review. While I hate to say that any press is good press it made me wonder why someone would read a bad review and still go and see a show.... I can't speak for Off-Broadway but for O-O-Bway, the marketing impressions are so limited that you have to rely on every impression to make a positive purchase adopting behavior. But it really screws up the way in which you try to influence your target market if you realize that negative reviews also get them to buy tickets....then again, how many more would buy if they were positive? Admittedly the thing that catches you about My First Time and Naked boys singing is because it is dealing with things of a sexual nature , but I'd be interested to find out how many come back for that reason. I'm willing to bet they come back because they enjoy/connect with something in the story. (maybe i'll make that my final project)
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I'm not sure if that Article was encouraging or not...
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I know I'm not the only one out there that enjoys Halloween. If you've ever ridden the subway on halloween night you know exactly what I'm talking about. There was every costume, in every style. Some bought, some made, but all had their unique flavor. Case and point: At one point I noticed a young man got on the subway dressed as Jesus and sat down in one of the few open seats. At the very next stop a gentlemen got on dressed as the Devil and sat down next to him (this is the type of stuff you can't... Continue reading
Posted Nov 2, 2009 at My Blog
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Shows rise and fall on a whim, and no show ever fully rises without money; namely, Investors. But where do you find investors to mount a commercial theater productions? No, seriously... I'm asking. Where the hell are they? Who are they? And how do I get them to fork over the big bucks? I have four shows on my desk right now and the two that are leading the pack right now need front money investors... Lets take a short break to head to the blackboard class... A front money investor is someone who is literally fronting you money as... Continue reading
Posted Oct 28, 2009 at My Blog
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So not too long ago I attended an expo for people in the entertainment industry. Anytime there is a major industry expo I encourage anyone in the business to go because you never know who you will run into. I also tell people to avoid them because you never know whom you will run into. For example: I had the delightful opportunity to sit and listen to one of my theater Icons talk about his journey to this point in his career. It was a great seminar, but the room was so cold that I couldn’t help but shiver a... Continue reading
Posted Oct 26, 2009 at My Blog
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So not too long ago I attended an expo for people in the entertainment industry. Anytime there is a major industry expo I encourage anyone in the business to go because you never know who you will run into. I also tell people to avoid them because you never know whom you will run into. For example: I had the delightful opportunity to sit and listen to one of my theater Icons talk about his journey to this point in his career. It was a great seminar, but the room was so cold that I couldn’t help but shiver a... Continue reading
Posted Oct 26, 2009 at My Blog
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I want to be a Broadway Producer. Ironically I originally came to New York to pursue acting (who didn’t?). But even though the dream has changed a few times I’m still here, and more importantly I’m still happy. So why producing? To be completely honest I don’t have a solid answer other than it feels right. Call it a gut feeling. I originally thought I would set a deadline with this blog: 1000 days to become a Broadway producer. However as I remember hearing a few producers say, "it's not like flipping on a light, you don't just go 'click'... Continue reading
Posted Oct 22, 2009 at My Blog
I think Off-Broadway's day could be coming- but I don't think it will come without a large combined effort from the off-broadway community... could make for some very interesting marketing studies.
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