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Hey Rich: This is a real problem when working with big corporations on their communities. Because they have little or no experience with communities, they think they can plan it into what they want it to become and it never works. It is an uphill battle. What we know is true, is that it takes time for the interest to become apparent and many don't want to give the community the time it needs to develop character. This is an important concept. I am glad you continue to be open, honest and real about community. People are abusing the word these days and it is really driving me nuts. I always find my sanity here on your blog. -Angela
I think this is a good opportunity, and it will be nice to see how it plays out. However, we know that a great deal of fans visit the page only once - when they actually "like" the page, so I'm not sure how often these comments that linger on the top will be seen. And as any good community manager knows, you don't want the same content living on the main page of a community for too long because it gets stale. I do agree with you, that this may give some fans a bit of influence. Definitely one to watch. Angela Connor Author, "18 Rules of Community Engagement."
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Wow, Kidzbop and the Lego Group? I'd love to see how NetModerator functions. As someone who hired, trained and managed human moderators for a very high-traffic news website, I'm very curious about the automation, particularly with websites frequented by minors. With such a stellar client list, it must be damn good. Angela Connor Author, "18 Rules of Community Engagement"
Rich, this is one of the smartest things you've written, and you write good stuff. This is gospel as far as I'm concerned. that is why I tweeted it yesterday. So many people don't get this. the term community is being commoditized and misused. You got it right with this one.
I am VERY happy to see Community Manager/Evangelists on the list and appreciate the way you have characterized the work. CM's are crucial and I do hope that companies provide existing community managers the resources they need and deserve in 2010.
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Wow, this is interesting stuff. I'm glad you're blogging about this. Is there some insane belief that there can be control over Google Sidewiki? And I also wonder why there isn't the same exact concern over comments posted on news stories and blogs. Or has that been a bone of contention as well. The way I see Wikipedia is this: If you believe everything you read on a site that you KNOW has been and can be edited then you are a bit off the mark. Yes, it's good for collaboration but it is not nor should it be considered a vetted source. If someone with a doctorate is posting on Wikipedia, they know full well that anyone else with lesser credentials can change their content. You've just gained a follower. Keep it coming! Angela Connor
I found it rather nice to read a press release about a new blog. It's how I found you so it did work! There's your ROI. I will be watching. As a fellow practitioner, I value practice over theory and look forward to your insights. Best of luck! Angela
Rich: Thanks for the mention in this post. I have some of the other books on my reading list and I've seen that a few are being in conjunction with mine on Amazon, so people are looking for this information about communities. Let me also thank you for your food for thought through this blog and posts that make me think, but most importantly, rethink some of my ideas and positions.