Thanks Vinnie. Also, your readers might be interested in my 67-slide deck Strategic Analysis of the Blockchain in Financial Services where I dive into each one of these segments above, and more. http://startupmanagement.org/2016/01/03/why-im-being-tough-on-the-banks-re-blockchain/

That's the first time I've seen a legal construct applied to the DAO concept, and thanks for doing that. Couple of points. Why aren't there employees? Maybe we need a new classification akin to a stakeholder- a cross between a user & a shareholder that produces & consumes value from the DAO? Is there a need to also flush out a DAO accounting construct, which reflects the different nature of assets & value appreciation?

Hi John, Are there examples of blockchain companies you can think of, now?

This was a very inspirational post, and very true throughout. I think it even applies to the world of startups, and I have riffed on that here: http://startupmanagement.org/2013/10/10/the-power-of-pull-for-startups/

Excellent cliff notes Vinnie. Immediate re-tweet.

Yes. Also, the type of company/product matters as well as its maturity/size. Another factor that's emerging is the role and power of their existing customers for marketing purposes. There, online can help to amplify their voices.

I'm seeing too an over-emphasis on digital marketing at the expense of traditional marketing. Both are needed, but it's a matter of balance and having the right mix. Reality is that half of the marketing budgets in large companies are spent on Digital Marketing now. (Gartner number http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&ref=webinar-rss&resId=1871515) Also, see my post on a related topic http://wmougayar.com/blog/2013/2/24/cmo-vs-cio-roles-and-the-pitfalls-of-native-marketing

Hi Vinnie, Of course the CIO's job keeps morphing, and so does the CMO's. See my take on that same topic which I just posted http://wmougayar.com/blog/2013/2/24/cmo-vs-cio-roles-and-the-pitfalls-of-native-marketing#disqus_thread. I think the CMO is the rising star, despite some CIO's regaining a bit of home turf.

Their Board is spineless, and Management is clueless. Not the HP I knew & worked at 14 years.

That sounds like a great trip Vinnie. A very good friend of mine also raves about Tulum. I hope all is well, and Seasons Greetings!

Thanks Clyde for the nice review. I like to think that we're surfacing the signal from the social media noise. We're not interested in sucking up the whole stream like the other tools do. We are helping users figure out their social engagement more efficiently. Regards, William Mougayar CEO/Founder, Engagio

Great insights. The issue with unification suites is they amplify the noise, instead of seeking out the signal. We are working on the signal/conversations segment from the social noise at Engagio. We think it's one way to draw out engagement more effectively.

Kami, 2 great points you raised: 1) yes, that concurs with what we thought would happen. Thanks for the validation 2) you're right. It currently supports primarily replies to you, but we've been thinking about conversation initiations as well & would love to pick your brain on ideas. I'll ping you if that's ok. Thanks!

Thanks for the quick feedback Brian. I appreciate your trying it.

I didn't mean to imply "always". You can tell if there is a genuine intent or something else behind the commenting. But I think it certainly leads to discovering interesting people that you may later form a meaningful relationship with. At least, that has been my experience. I have met some great people online, after some period of time where we exchanged meaningful online conversations on someone else's blog.

I would submit that the highest form of social engagement is Commenting online. The best reason for engagement is an engaged user (or company) on the other end. That will lead to trade.

Yes, it's a subtle nuance for some, but it's the authenticity part that makes the truth part come alive. Being authentic is important to being true.

Who ever said that RSS was dead is dead wrong. It's one of those invisible technologies that is taken for granted. The basis of our content harvesting (at Eqentia) is RSS feeds as a starting point, and you've seen what we have done in terms of adding value on top of it. However, one of the benefits of Feedburner is that they make your feed as PubSubHubbub which is a great real-time notification mechanism, basically informing subscribers within minutes of your publishing. We use PubSubHubbub extensively. And totally agreed that it would be unrealistic to think that social sharing will replace RSS. However, I'm seeing a red flag when I see some sites just having Twitter as a sharing mechanism, and not RSS anymore. That's a shame. But Twitter clients aren't the same as RSS readers, at least not yet. The only problem remains with managing these feeds on an ongoing basis. Whether RSS or Twitter feeds, we're back to managing feeds. That's why with Eqentia, we insulate the user from the management of RSS while giving them the same content & with real filtering (which RSS readers can't do).

It's a fine line I think between 'can they do the job', and 'will they fit inside the organization'. Not all recruiters are skilled to recognize both in their screening process. Often, large companies are too busy taking care of the status quo and of the known/operational priorities at hand, and don't give enough attention to strategic opportunities that may emanate from the outside.

Thanks for your insights, Valeria. I think you've explained what we do better than we have! The perspective you have offered presents an excellent ground for various enterprise adoption scenarios.

"Content is a business asset" - that's a money quote!

I really like your title for this post. We have been saying as well that all companies have to become publishers now. As a platform that enables companies to become aggregators and re-publishers of curated content, this is music to our ears. But one has to add a lot of value on top of the aggregation. Aggregation is where things start, not where they end.

Relevant article from today, How to Hire for Social Media Management http://www.socialfish.org/2011/06/how-to-hire-for-social-media-management.html

That's a very good observation, and it reminds of a similar trend during the early Internet days (1996) when the number of corporate Internet-related jobs sky-rocketed with an amazing array of variety (I once compiled a list of about 200 various job titles with "Internet" in them). What would be interesting is to go below the surface and look at the different types of jobs with a social media component and we'll probably see the astounding variety, e.g. social media governance, social media partnerships, director of social media, social media content writer, social media community mgr, SM Marketing Mgr, etc.

You've certainly given the word Curation an expanded meaning with these activities,- which proves the point I made a couple of months ago that Curation is becoming hyped and overused as a term,- to the point where it starts to lose its meaning http://www.eqentia.com/2011/03/its-official-curation-is-overhyped-4-reasons-why/ But the relationship you've implied between curation and information discovery is a good one, although it doesn't have to be as painful as maintaining RSS feeds. All things being digital, we're all curators of our own destiny and that's a good thing.