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Russell Lawson
Richmond, VA
Marketer, songwriter, blogger, dad
Recent Activity
Michelle - Appreciate your clarity about this common misunderstanding. When I was in "J" school (back it the Stone Age) we were taught a formula in PR with the acronym "RACE", for Research, Action (planning, message crafting), Communication, Evaluation. Too often, users of social media start with the C step and anticipate the E step will be obvious. Not so. The E will only be clear if you have done the research to define the right channels and targets and then intentionally made the plan for using the tool with specific goals and objectives tied to the features of the tool and the outcomes you require.
I've relied on you, Bob, to spot the blogs and trends that are relevant, important and fun. I'll keep reading your thoughts at Law Sites and look for you online! Bon voyage!
Toggle Commented Jan 29, 2010 on My Swan Song at Legal Blog Watch at Legal Blog Watch
1 reply