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It definitely is a challenge finding that balance when job searching between spending a lot of time customizing your resume / cover letter for each job you apply to vs. clicking on every "apply" button with no customization at all. I find that fellow job seekers that lean too far either way are unsuccessful in getting the calls for the interviews. I have a fairly standard resume that I don't really customize per job. I choose to put the customization effort into the cover letter, since hopefully that's the first thing that they're looking at anyway, and hope that's enough. Also, I'm finding more and more companies don't want you to send in a cover letter or resume and instead want you to fill in their form.
I think your #2 point is the key. Fundamental changes should be incremental. When the reality TV genre started - even on the major networks - it was really one show that took off (Survivor). The reason why there was a huge influx of shows after was because Survivor was so successful. If NBC really wanted the Jay Leno talkshow genre to succeed, they should have done it one night a week (and even left him on at 11:30 to pimp the 10 pm show). If it failed, they didn't bet the bank on it the way they did. I did not want to see Jay Leno fail, but I really did want to see that genre at 10 pm fail.
For large corporations, I definitely think the Target model is the way to go. They hand-picked the non-profits that they knew would give them good PR, but still used the social media model to get communities involved and create the needed buzz. Clorox did a good job in opening up their program to any charities but then having a panel of "experts" pick which organizations were eligible for the voting phase. The Chase Giving program is going to turn into a great example of why transparency is so important when you are doing something like this on social media.
I'm a bit torn about the new RT feature. I like that it's so easy to RT. I don't like that you can't edit the RT (either to edit out something superflous or add in your own comments). I also have questions about whether or not the RTs are showing up in people's regular timelines. They don't seem to be, but I might just be missing something. I know that Twitter is really trying hard to get more and more market share away from some of the third-party tools and back to its own web site, and this new RT (along with the list feature) certainly do that. I just wish they had either aligned the RT functionality more with what people are already doing and/or called it something different (like "like" or "share").
We use stock photography on our web site for two reasons: a) Most of our clients can't be photographed due to privacy concerns (we treat children with mental health issues) b) We are a non-profit and it's less expensive for us to use stock photography than to find and arrange models, photo shoots, etc. I do agree that if you have the budget and want to authentically communicate with your customer, you should be using "real" people -- even if they don't look like models.
Toggle Commented Oct 27, 2009 on Who the hell ARE these people? at Web Ink Now