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Joel, I am so sorry this happened to you. Obviously the author of that book does not know you, and never took the time to read your articles. If he had done a better job at his book research, and not twisted a few words out of context, he would not have written those words. He's an example of how NOT to write a book.
For instance, had he read your article at the Federal government's official business portal, Business.gov (where authorship on the Industry Word blog is by invitation only -- and YOU got an invitation due to your excellent reputation), he would have seen where you cautioned people considering a franchise to do a complete due diligence and not let emotions get in the way:
http://community2.business.gov/t5/The-Industry-Word/Researching-That-Franchise/bc-p/12306
Or he would have seen your article where you caution prospective franchise buyers to make sure they understand themselves, their working habits and their personalities:
http://community2.business.gov/t5/The-Industry-Word/Do-You-Have-That-Special-Personality-Needed-To-Be-A-Franchise/ba-p/9192
Or he would have read your article where you said this:
"If you know how to thoroughly research and vet a franchise, your risk will be lowered, significantly. If you rush through your due diligence, or skip a step in the process, you are risking financial failure."
http://www.thefranchisekingblog.com/2008/07/top-3-franchise.html
And I can point to countless other examples of where you have advised caution in buying a franchise -- and have done just the opposite of preying on people's emotions.
But since the author did not do his own due diligence, he treated you unfairly and accuses you of something that simply isn't supported by the facts. And that's a shame.
Who's REALLY Playing On The Emotions Of America's Downsized Workers?
According to Professional Certified "Coach" Mitchell York, I am. In his 2009 book, "Franchise: Freedom Or Fantasy, How To Know If A Franchise Is Right For You After Your Corporate Career," York quotes a post I wrote on this blog. The post, titled, "Job Losses Increasing; Is it Time To Be ...
Hi Joel,
Interesting coincidence - I just wrote an article for OPEN Forum about good and bad reasons to start a business if you've been downsized or laid off.
In many cases people just want to replace their income. If income replacement is their primary goal, they're better off getting a job. It's very very tough to start a business and get back to making an executive-level pay package in a short period of time. It takes years to get back to that level of pay in a business. Of course, after a number of years, having your own business can really pay off... but not right away.
Anita
Who ARE The Downsized Executives That Are Looking For Employment?
Unless you're living in a cave without WI-FI, you know that the US unemployment rate is at about 10% as of this writing. So, just who is it that's been getting downsized? Manufacturing has been hit especially hard, and the entire automobile industry has been turned upside down. Most of t...
Agreed, Steve. Free is not a business model -- it's a marketing technique. Not even always a strategy -- sometimes a mere tactic.
I thought the book Free had good insights, but I would have preferred that it not contend that giving away something for free was a new economic model (...shades of the DotCom era and the so-called "new economy" and all that).
Free isn't a Business Model, But it is a Business Strategy
I saw Chris Anderson, the author of the book Free, speak at the Network Solutions GrowSmartBiz conference. I also got a free copy of his book, which I read on the airplane coming home. After reading the book, I'm quite surprised at the controversy it's generated. It is being actively debated...
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