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Nice article Kyle and congrats on the full time gig with Hypebot! The points you addressed are some that seem to be overlooked in today's YouTube-enabled culture. Nowadays music videos are consumed and forgotten in mere minutes, however it is those that contain great music that I actually remember. I feel that sometimes videos can take the attention away from the music - especially if the song isn't particularly strong. The above mentioned OK Go video is one example of this. I just watched the video and if you asked me what the name was or what the chorus sounded like, I would not be able to answer. Yes the video's technical manipulation of physics and everyday objects was impressive but it's the music I'm interested in.
Toggle Commented Jun 10, 2010 on OK STOP: Marketing and Music Videos at hypebot
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