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I'm glad you found my graphic of Walt Disney's quote helpful. Walt did have the secret to creating meaningful word-of-mouth! Best, Paul (from Idea Sandbox)
Toggle Commented Jul 7, 2012 on Walt Disney Explains Word-of-Mouth at Zane Safrit
Not too state the overly obvious... But this dog gets marketing. A great example of not just showing your features, but also the benefits.
Tom, I have found - when brainstorming - efficiency is what can prevent remarkable ideas being discovered. Our nature seems to lean toward that trimming, sanding, and streamlining you mention. We do that with our thoughts and ideas when brainstorming. We automatically trim out what we think won't work, sand the crazy idea to something smooth, and streamline the "we've tried that before" ideas. Why bother calling these out - they're a waste of time... not efficient to add to the idea list. With each participant in a brainstorm or strategy session self-editing like this - so many potential ideas never see the light. Long story short, similar to the product production process you're talking about... the idea production process needs to be less "efficient" so not all the ideas end up coming out the same.
Toggle Commented Nov 9, 2009 on efficiency farming at Tom Fishburne: Marketoonist
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