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Beth S. Miller, ABC
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Tom, I'm always amazed at how well you capture the sheer lunacy of some branding efforts. Farming efficiency reminds me of my work in the late 80's and '90's with a couple of tech firms. We got caught in cycles of analysis paralysis. Over thinking each detail of a new product to the extent that by the time we launched, our real window of opportunity had closed. Worse, the product was often so dumbed down, or had had the creativity wrung out that it had zero appeal. I sometimes feel like you're in my head with your insights. I love my mornings at Brand Camp.
Toggle Commented Nov 9, 2009 on efficiency farming at Tom Fishburne: Marketoonist
1 reply