Imagine a system that automatically stays in touch with your clients from the day you close, through the day they buy or sell with you again! If you’re like most agents, you’re going to be thrilled to discover that REIC has partnered with Continuity Programs, Inc., the industry leader in helping REALTORS easily retain past clients and secure more repeat business and referrals! Continuity Programs, Inc (CPI) is your team of customer retention and lead generating specialists since 1973. Many of our clients have told us this service is a “no-brainer.” The more they utilize CPI’s communication programs, the more... Continue reading

From REIC...THANK YOU to the agents who: 1. Were ethical and professional in 2010. 2. Embraced change in the markets and in your marketing. 3. Took advantage of new technology to stand-out and communicate. 4. Discovered the new persuasion techniques that are making the old scripts irrelevant. 5. Invested in coaching to take your career to the next level. 6. Realized what you didn't know and got help. 7. Were always calling for business. 8. Made a profit. You made 2010 a great year to be a real estate coach! Let's do it again starting tomorrow! Dedicated to your success,... Continue reading

Discover the 5 biggest mistakes most agents make. We've noticed these over the past year from managing dozens of social media accounts for the top agents in the country: 1. Looking unprofessional Keep your own business and personal separate Avoid complaining! 2. Not having a customized facebook business page Most people use social networks for the benefit of their personal life, not to get your business updates Create a basic page or hire somebody to set it up for you 3. Not securing a web address in their local market and not naming their page correctly Secure your Facebook “real... Continue reading

I was searching for a pest control company a few months back (not a fun experience). I wanted to verify the credibility of each company so I looked all 3 companies up on Facebook. Company 1 had no Facebook page. Company 2 had a Facebook page that was a little out of date, but some past customers had written on their page about a positive experience with the company. Company 3 had an up-to-date Facebook page with news articles posted every few days. Which company did I hire? Company #1 was eliminated right away because I couldn't verify their credibility.... Continue reading

You google yourself. You find something you don't like. It will be a scary feeling, especially if you're a REALTOR who values your reputation (most do). There's no easy solution to that feeling, and it will only become more difficult to manage your online reputation in a social media world. Top agents around the country are starting to engage in an important process called "Online Reputation Management." ORM is the process of following online references to your personal and business brand, while having a plan in place to deal with any negative feedback. You can think of it as a... Continue reading

Have you noticed that a lot of real estate agents believe they are celebrities? I wonder if that helps their business or hurts their business in the long run? If you're an agent that values being a celebrity, you may be dissapointed to realize that your clients don't perceive that you are one! Dedicated to your success, Jarred Alexandrov REIC Social Media Director Continue reading

Good to Great Social Media When you study Jim Collins' breakthrough book "Good to Great" you begin to realize the role that technology (social media) should play in your business. Most successful business people have already discovered that social media should support your core business, rather than be your core business. The more that your social media presence supports your income producing activities (instead of being your income producing activity) the more money you will make. The only exception to this principle is that if social media marketing is your core business then obviously it should be income producing, but... Continue reading

Imagine sombody walking up to you and giving you $300 as a thank you for your support. Now imagine they follow it up by inviting you to an event that will immediately result in thousands of dollars in new real estate sales for you to start the new year. That's what you're about to experience...and more! When you register for Zero Effort Selling for REALTORS on December 9th at the Crowne Plaza in Natick, you'll also automatically be entered to win a brand new iPod Touch! See the images and video below to be fully convinced the value of this... Continue reading

Facebook leads are worth less?!?!?!? "That's not what twitter tells me!" You may or may not have already accepted the fact that most of the time, the leads you work hours to capture via Facebook are worth less than the leads you get from classic lead generation. Almost all of the agents we coach, or who hire us to create their Facebook marketing already realize that the leads they generate from phone calls and networking are more valuable. If somebody is promising you a ton of leads from social networking, you won't be happy when they don't materialize. When somebody... Continue reading

If you're like most real estate agents, you have a life-story that's led you to where you are today. Do you tell that story to potential clients? Is it emotional, compelling, engaging? As you'll discover, and probably agree, most of the best agents have a compelling life story that they share with their prospects. Why? It makes you genuine; and most prospects will relate to that. If you've only used language like "I've been in real estate for 20 years and pride myself on customer service", then you're going to love the results you get when you tell your story... Continue reading

As a real estate or mortgage professional using Facebook you probably should have a goal, or end-game in mind. It's easy to use Facebook for 5 hours a week, and then realize that you didn't really accomplish anything. However, you're about to discover two realistic end-games that agents accomplish on Facebook (that you've probably never heard before). 1. Securing the exclusive rights to marketing your real estate business in your local area - Until you reserve your Facebook business page's name (Miami Real Estate, Boston Real Estate, etc.) you risk losing the name of your local market to your competition.... Continue reading

The Guarantee: Our Social Media Director, Jarred Alexandrov, will build you the best looking, most professional Facebook business page in your local market. How it works: 1. You purchase your page here for a 1-time charge of $347: Real Estate Facebook Page 2. We build you the best page in your local market. If you don't think it's the best page, we'll work on it at no additional charge until it is. Dedicated to your success, John Alexandrov CEO, Real Estate Inner Circle Continue reading

You probably already know that you shouldn't just be selling features and benefits. People buy with their imagination and use features and benefits to justify their thoughts. The question becomes, how do you trigger someone's imagination? A lot of people don't know the answer to this question, even though the technique is so easy (watch the short video below to discover how easy it really is). As you're watching the video below, just imagine using Jim's techniques at your next appointment. Dedicated to your success, John Alexandrov CEO, Real Estate Inner Circle Continue reading

Have you discovered one of the hidden benefits of being on social media? Being on social media makes you real to your prospects. When a prospect reads what you write, sees your pictures and videos, and gets a sense of who you are, that's very powerful. If you're not on social media sites, it actually seems odd to people...it's like you don't exist! The Benefits of Becoming Real You probably already realize that people are less likely to do business with you, return a cold-call or letter, etc if they don't feel like they know you and can trust you.... Continue reading

I wonder if you are conscious when you are selling, or if you are on auto-pilot? Most sales professionals sell on auto-pilot until they discover that their prospects only buy their model of reality...not yours! When you realize that what you say, how you say it, and how you feel when you say it must match your prospect's way of thinking, your closing ratio (and income) will go from down here to UP here. Here's an interesting demonstration for you...Jim is going to describe 3 homes. Which would you choose? Think about how you describe homes to your prospects. Are... Continue reading

Using scripts is old. How old? I did a blog post a few months ago telling people to practice using scripts everyday....today that is old advice. That's how fast you must adapt to succeed in real estate. The old scripts just didn't feel right to most people anyways. You may or may not have already realized that they weren't that effective either. As you'll discover, and probably agree, reading scripts on the phone is going the way of the dinosaurs, the home phone, and newspapers. Why? Because the new scripts are not even scripts at all. They are just words... Continue reading

You may or may not know that REIC manages the social media marketing of dozens of agents across the country. It's really crystallized for me how little most agents know about even the basics of social media. As you probably have already discovered, the basics of social media don't really help agents get more leads or make more money. At least it's not profitable when you consider the time commitment they make. Fast forward to this Thursday at 4pm eastern. Our Social Media Director, Jarred Alexandrov, will be hosting a free webinar in which he will reveal the step-by-step process... Continue reading

If you're like most agents interested in social media, you've asked yourself, "what's next?" In my opinion, the next step is already happening. Your social media presence is becoming your business card. Just click the image below to experience what's next... Eventually your business contacts and clients are no longer going to ask for your business card. As you'll discover, they want what's new, modern, and easy for them to use....your Social Media Press Kit. Dedicated to your Success, John Alexandrov CEO, Real Estate Inner Circle Continue reading

If you're like most readers of this blog, you've discovered a lot of information about persuasion techniques recently. Until you try the techniques yourself, you won't realize how well they work. Even so, people constantly ask me "Do these techniques really work?" Watch this :53 video to discover the results we've got, then get your free resource to start using the same exact techniques! Get your free copy of this report by clicking the link below. Seriously, I can't tell you how just the information in this report will change the way you think about speaking with your clients! 10... Continue reading

If you're like most agents, you want to use social media to your advantage. Some of my clients have told me they have already changed their entire approach to recruiting based on technological and social media trends. You may not know if using social media is right for you until you actually put a strategy into place. When you do start that strategy may want to keep in mind this point: You need to persuade! As you'll discover, and probably agree, using persuasion techniques in your social media strategy is so subtle that most people don't fully realize just how... Continue reading

I'm sure you can imagine two types of clients. One type fights your advice, one type accepts it all the time. Most people know that they can take control of their client from the first moment they speak, but there is one critical time when you must take control or they will fight you until the day the home closes (if it ever does). When is the exact moment to take control? Until you take the following approach at your next listing appointment, you will continue to lose listings (or sales) that you should be getting. If you lose just... Continue reading

I wonder if you've ever caught yourself nodding your head "Yes" as someone else was doing the same thing. At the time you probably didn't even notice you were doing it! There a millions of ways to create instant, unconscious rapport with a potential buyer or seller, but the simplest way to do it is by... Mirroring their posture The more that you look like them, the more their unconscious brain says "Hey, that looks like me. I like me. I like that person!" Tip: when you mirror somebody, you're not mimicking them. If they cross their legs, wait 10... Continue reading

If you're like most real estate professionals, you're going to quickly realize just how important this trend actually is. I've had many people at events tell me that understanding this trend alone helped them close more business immediately. As you'll discover, and probably agree, this trend is so obvious you'll wonder why you didn't realize it yourself. Ready? The most important real estate trend today is mastering modern persuasion techniques. If you have only used traditional, tired, old scripts and techniques, as soon as you use these you will love them immediately. I usually don't ask people do watch videos... Continue reading

If you remember, last week I told you that your call reluctance or prospecting reluctance wasn't your fault even though most people tell you it is. The basic truths you are about to discover will be so obvious to you that you'll wonder why you haven't noticed them before. After you read the list, download our free e-book using the form on the left of this blog and you'll recognize even more evidence proving what you already know!5 Unconscious Reasons Call Reluctance Isn't Your Fault 1. You were trained to get off the phone: Think back to when you were... Continue reading

Just suppose for a moment that your office manager came into your office this morning and said "great news, everybody, I've discovered how to help you eliminate call reluctance!" Usually they follow up with solutions to these problems they think you have: You just have to overcome the fear You have get more motivated You have practice scripts more often You need bigger goals You need to pay them for more training You're afraid of success BS ALERT! BS ALERT! You might think his or her reasons are logical. But none of their solutions address the underlying itch...your unconscious brain!... Continue reading