Thanks, Chip, for your intelligent response to an arrogant diatribe posted elsewhere on the Internet about the Christian fiction published by Steeple Hill. Bless you! I'm no expert on the matter, but I'd guess SH is doing so well because they've tried hard to reach readers who love suspense, adventure, romance, while trying to avoid offending the sensibilities of those from a wide variety of faith backgrounds. And what is wrong with reaching the widest possible audience with a clean read and an uplifting message? If working to find a different word means that readers will read my books and come back for more, it's sure worth it to me! Though frankly, I've never seen a list of forbidden words and I'm now working on my eighth SH novel. Just my two cents!