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Darius Walker
Recent Activity
Fundamentals
In many cases peewee sports are the happiest time in a child’s life. This is because peewee sports are all about having fun. There’s no business, no strain, just complete and unconditional fun. There isn’t even any work involved, because at a young age running around and playing with friends is just something kids can do for hours. Again as kids, it’s all fun and games – and the main reason playing makes us so happy is because “we don’t know any better.” Our hearts pure, innocent so all we can see is what makes us feels good. There’s no... Continue reading
Posted Jul 9, 2010 at Darius' Blog
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Base-hitter or homerun slugger?
I read an article the other day that said there are two types of entrepreneurs in the business world, base-hitters and homerun sluggers. If you know a little bit about baseball, you know that base-hitters are supposed to do exactly that – get on base. Their sole purpose is to get on base by any means necessary. Homerun sluggers are supposed to drive everyone in front of them home. Hit the homerun so all the base-hitters can stroll on in to home plate. They live and die by swinging or the fence. So in thinking about myself I have determined... Continue reading
Posted Jun 15, 2010 at Darius' Blog
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Oprah Guerilla Marketing
We took The Darius Walker Show to the streets. Click the link to see the footage - http://www.youtube.com/watch?v=SNI8WQPjw-E Continue reading
Posted Jun 6, 2010 at Darius' Blog
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Oprah show contest Update
So we submitted a video to Oprah for an opportunity to have our own show on her new network. Late last night we surpassed the 10,000+ votes after four days. We are very excited about this because it is one step closer to our goal of 1 million votes. Social media has been a major factor in our marketing success for this campaign as we have be using as aggressive strategy via Facebook, Twitter, Linkedin, and Myspace. The most difficult part is most likely getting people to vote more than once. The natural reaction is to vote one time but... Continue reading
Posted Jun 5, 2010 at Darius' Blog
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Oprah Show contest
The great Oprah Winfrey is doing it again. She is helping people in the world live their dreams!! She is going after the next big TV star American Idol style. There are open auditions and online voting to find out who in the world deserves to have their own television show. Ironically for me, having my own TV show would be a dream come true. So yesterday I decided to join the hunt and submitted a video online on oprah.com. Instead of just talking about myself, I decided to give a quick example of what my show would be like.... Continue reading
Posted Jun 1, 2010 at Darius' Blog
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Motivate to be motivated
So I have a close friend who has been sending out chain messages the last two months. Now not only is it impressive that he has been doing this every day consistently, but the messages are not just any old messages. They are every bit inspirational. Here’s the one from today “We make a living by what we get, we make a life by what we give.” Yesterday’s was “Take control of your future by 1st becoming mindful of the foods and medicines you eat and take. Our body talks to us, we just have to listen.” My friend calls... Continue reading
Posted May 30, 2010 at Darius' Blog
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Logic: to go up, you must take one step at a time
Too many businesses get impatient. Every company strives the big the elephant in the room. But what most don’t realize is that before you can the big DAWG you have to be a small pup. You have to grow your company up and to do so, take one step at a time. Think of athletes for a second. Why is it that every time a new guy steps onto the scene he says “oh yea we played well but we’re just gonna take it one game at a time?” Besides media training professionals coaching athletes to say this, it is... Continue reading
Posted Apr 14, 2010 at Darius' Blog
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Whats the most productive thing you can do?
The last few weeks have been incredibly busy for me. My company is going through a business model transition and ‘brand’ Darius is beginning to take off via speaking engagements. I find myself thinking every morning thinking what’s the most productive thing I can do today? Is it checking email? Responding to email? Relaxing? Strategizing? Creative thinking? In most cases I think the most productive thing to do would be to go back to sleep. (Sometimes I even do that) Point is we all need to map out our days. Now I’m not a big fan of “To Do Lists”... Continue reading
Posted Apr 13, 2010 at Darius' Blog
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Sticks and stones may break my bones......
Remember the old kinder garden saying “sticks and stones may break my bones but words will never hurt me”? Let’s explore the meaning of this statement a little bit. When kids say this what they actually mean is that no matter what you ‘say’ you cannot hurt their feelings. Now this was cool when we were too young to know any better but the older you get, the more you realize words hurt. What people say about us does matter. In fact, your reputation has so much value that it not only defines who you are but it alone can... Continue reading
Posted Mar 16, 2010 at Darius' Blog
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Give me MORE
Yesterday I decided to partake in the $10 anyway you want pizza deal at Pizza Hut. I order a thin crust pepperoni pizza with extra sauce. I told Matt (the guy who took my order) that I wanted extra, extra, sauce and then double that. He laughed and said he understood exactly what I wanted. So I patiently wanted 30 min for this pizza to come. When the door bell rang, I ran downstairs to greet the delivery man – I did so with a smile and few extra dollars for tip. Now I must point out that I have... Continue reading
Posted Mar 15, 2010 at Darius' Blog
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Can't we all just get along?
The answer to this question is undoubtedly, No. There is no way for all of us to get along. The biggest reason is because there is limited space, time, and clients. Think about it. When I close a deal on a new client, you just lost an opportunity. When you come out with a superior product, I lose market share. When the banks tell me there’s no money available for loans, it’s cause you got there first. You see it is a never ending cycle that we all go through. We are all plotting, waiting, and researching each other in... Continue reading
Posted Mar 9, 2010 at Darius' Blog
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My 'Brand' is better than yours!
A brand is a fairly simple concept to understand. Think about it like this: say we have two collared shirts, one red and one blue. The red one is simple with no designs just a small logo on the front. The blue is somewhat simple but has a big design on the back with some cool words on the sleeve. It also has some designs underneath the collar (so if you are ever in the mood of ‘popping’ your collar this will give you some added style). Now first impressions would lead you to believe that the blue shirt costs... Continue reading
Posted Mar 5, 2010 at Darius' Blog
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My first negative blog comment!!!
A day ago, I wrote a blog post about business and life being one in the same. That with both you have to make decisions and live with them. Point is you hope that the good decisions outweigh the bad. Hours after writing this, I got a negative blog comment – wait negative is not the word – I got a BRUTAL BASHING. As I said earlier this week, I love talking about ‘real’ situations because they are exactly that. Anyway here’s what someone said: “ this blog is absolutely terrible. your posts that relate everyday mundane details to business... Continue reading
Posted Mar 4, 2010 at Darius' Blog
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Business and Life are one in the same?
Whether you realize it or not, business and life are one in the same. You make decisions and live with the consequences. Regardless of whether these consequences are good or bad you must learn from them and become a wiser person/company. The important part is the LEARNING. Things happen every day and in many cases you didn’t see them coming. You had no idea a client was going to pull out of a deal because your competition undercut you in pricing. You couldn’t prepare for the fact that your loved one decided to do something with their life that you... Continue reading
Posted Mar 2, 2010 at Darius' Blog
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Brush your business teeth
Remember back in the day when your parents first taught you how to brush your teeth? I’m not sure what you’re exact experience was but I’m sure a common principle is the longer you brush, the better. Factor in using the best brand of toothpaste, occasional flossing mixed with mouthwash and you have a grade A model. Now let’s evaluate this concept further. People brush their teeth every single day and in some cases twice a day (once in the morning and once at night). The real enthusiasts frequent the dentist and use Crest Whitening Stripes for maximum tooth care.... Continue reading
Posted Mar 1, 2010 at Darius' Blog
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Who are you?
I love talking about real situations because they are exactly that ‘real’. Now I am in no way shape or form trying to brag about this but I have 8,000 + friend requests on Facebook. I feel terrible that I have allowed my friend request number to get this high so I am in the process of correcting this. I apologize to all those who have friend requested me months ago and haven’t received a confirmation. A few days ago, I was chugging away at the list and receive an interesting comment on my wall. He said “Who are u?... Continue reading
Posted Feb 26, 2010 at Darius' Blog
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Be a business body builder
Think about the difficulty in being a body builder. You have to train and train and train some more. Then you must combine this with an effective diet. Some body builders work years to create a perfect physique to display to the world (yes YEARS). The discipline a body builder must possess is unreal. There are no days off, no slacking, and no cutting workouts short. Healthy eating is an absolute and supplements are necessary. Now think if the body building concept could be applied to business. Owners would work and work until their business is close to perfection. They... Continue reading
Posted Feb 25, 2010 at Darius' Blog
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Interesting view point Chief. I know a few people who feel the same way. Careers are definitely long term and if your the type of person who doesnt like the same ol thing over and over, I can see why a job is a better fit.
Do you work to live or live to work?
In the classic movie “You, Me, and Dupree” Owen Wilson’s character goes on a job hunt. He tells a potential boss that he works to live rather than live to work. As hilarious as this movie was, this statement has real value. Do you work to live or live to work? Most people go to their respecti...
Do you work to live or live to work?
In the classic movie “You, Me, and Dupree” Owen Wilson’s character goes on a job hunt. He tells a potential boss that he works to live rather than live to work. As hilarious as this movie was, this statement has real value. Do you work to live or live to work? Most people go to their respective jobs and the first thing they notice is the clock. Sadly they have only been at work for 5 minutes and realize that they have the full 8 hours to go before they get off. To make matters worse they hate their boss... Continue reading
Posted Feb 24, 2010 at Darius' Blog
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Stop biting your fingernails
My brother used to have a serious problem with biting his nails. He used to chop and chop until there was practically no nail left. To this day I am not sure if was nerves, stress, or sure habit formed from genetics. Our family thought of many remedies such as putting rubbing alcohol on his nails or enforcing disciplinary action. I think I remember my mom even offering sweets as a form of encouragement. But oddly none of these cures worked. It seemed as if my brothers nails where just SOL. But then one day the unthinkable happened. I was... Continue reading
Posted Feb 23, 2010 at Darius' Blog
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Does anybody like scary movies?
My favorite past time has to be watching scary movies. My mom tells me I’m crazy for watching them all the time but for many reasons I truly love them. For one thing it’s the suspense. I’m always thinking to myself - What’s going to happen? Who’s the killer? Why is the group splitting up? And my personal favorite is the black guy going to survive? For whatever reason, it’s fun not knowing. Now let me clarify it’s not fun being chased by a crazed killer but it’s definitely fun to watch people being chased by a crazed killer (not... Continue reading
Posted Feb 15, 2010 at Darius' Blog
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Let's play musical chairs
Please tell me you remember musical chairs. The great game we all played in elementary that involved walking around a set of chairs (while music was playing) then beating your opponents to a chair when the music stopped. Back in the day this was my favorite game (mostly because I was good at it). Anyway I love the concept of the game. And it actually has some real life business components to it. Think about it. The business marketplace is like musical chairs – a bunch of companies and only a limited number of seats. So the only way to... Continue reading
Posted Feb 5, 2010 at Darius' Blog
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Figure out the 'best' you
When I worked at Force 5 we paid a man from the Brand Establishment to come in and speak with us. He spoke about a lot of things but one concept that really stuck out to me was 'turning the telescope'. The basic idea behind this is that in order to grow or change companies must look within. Instead of looking out the telescope at what your competition is doing, analyze what your own company is doing. Rebirth yourself, shave your head (not literally), but do research about you. Dive into your inner workings and bring out the 'best' you.... Continue reading
Posted Feb 3, 2010 at Darius' Blog
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Do we live in a 'copy-cat' world?
As a marketer it bugs me to see the same idea duplicated. When a company launches a product or changes their price and a competitor comes shortly after saying the EXACT same thing. You have to ask yourself "who came up with the idea to steal the idea of the competition? Did that company really pay an advertising company thousands of the dollars to repeat what another ad company said? Here's a real example. Last week I saw an ad for Verizon Wireless about a price change in their product. They changed their pricing for "unlimited talk" from $99 to... Continue reading
Posted Feb 1, 2010 at Darius' Blog
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Weekend Pudding
I am going to start posting video blogs for the weekends. Hopfully you will be able to get as much out of these as the daily blog posts. Enjoy! Continue reading
Posted Jan 30, 2010 at Darius' Blog
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