I was intrigued by a tongue-in-cheek editorial in Advertising Age this week, “Creative X Finds Redemption in the World of Social Media,” which declared that social media is “the punishment [the industry] deserves for the guilt-free excesses of [its] trade.” The author argues that in the age of Facebook, Twitter... Continue reading

I’ve always loved film to tell an emotional story. A documentary was at the heart of my first cause program for the Rockport Shoe Company, that eventually launched the walking movement in the US. How can you excite people about something as seemingly lackluster as walking? Follow a walking evangelist... Continue reading

Professor Aneel Karnani’s article, “The Case Against Corporate Social Responsibility” in The Wall Street Journal, takes a position that goes squarely against the merits of CSR. Digging deeper, we see that Professor Karnani believes “social responsibility is a financial calculation for executives, just like any other aspect of their business.”... Continue reading

This week we focus on the Millennium Development Goal #7, Target 7c: To reduce by half the proportion of people without sustainable access to safe drinking water and basic sanitation. The UN states that 1.5 million children under five die each year from water and sanitation-related diseases. To address this,... Continue reading

“Unite people even in a world of differences” I recently lead our CSR and Corporate Citizenship teams in an animated review of one of my favorite books: SuperCorp. The author, Rosabeth Moss Kanter, is a Professor at Harvard Business School and constantly impresses me with her prolific authorship on management... Continue reading

2009 CSR Reports PepsiCo*: Investing in Sustainable Growth In its 2009 Corporate Citizenship report, PepsiCo highlighted a few of its ambitious 47 goals and commitments, which serve as guidelines for the company’s corporate citizenship program. These goals support the four main pillars of the company’s CSR strategy: Performance, and Human,... Continue reading

Nonprofit Spotlight Games for Change is Changing “By weaving gaming, marketing and social entrepreneurship, a new form of journalism has emerged with the power to connect, educate, and activate a mass audience.” -Nicholas Kristof The nonprofit Games for Change (G4C) is expanding from influential industry festival organizer to a multi-service... Continue reading

Company Corporate Citizenship & Cause Marketing News Intel, MTN Collaborate on African WiMAX Venture Intel and South Africa's MTN recently announced a collaboration to increase broadband access in Africa and the Middle East. According to Intel sales and marketing Vice President Gordon Graylish, the partnership will “accelerate bridging the digital... Continue reading

Company Corporate Citizenship & Cause Marketing News Toyota Reduces Fuel Consumption with a (Virtual) Glass of Water Our team here at Edelman is generally a fan of tech gadgets, so we were excited to see Toyota Sweden’s new free iPhone app A Glass of Water, which can be downloaded from... Continue reading

What an exciting time to work, study and participate in citizenship – whether brand, corporate or nonprofit oriented – there is so much innovation and collaboration taking place. As I learn the ropes at Edelman and increasingly embrace the vast amount of resources and talent around the world, I will... Continue reading

With my first 120 days at Edelman under my belt, I am finally able to settle in and reflect on the whirlwind of ideas, opportunities and new relationships these months have brought. I have traveled over 10,000 miles and have met with executives from Fortune 500 companies, and heads of... Continue reading

To my friends and colleagues: To continue my Purposeful Journey, I am very excited to share with you, that today, I joined Edelman, the world’s leading independent public relations firm. Why Edelman? Many reasons. A lot of it has to do with their values and spirit. They’re family owned, have... Continue reading

Today was my last day at Cone, the agency I founded 29 years and 9 months ago. So many memories, friends, clients, programs created with such lasting impact on program receipients, company employees, social issues. But most of all it seems I nurtured many, many professionals who just blossomed before... Continue reading

Effective March 31, I will be leaving Cone, LLC, the agency I founded August 1, 1980 to pursue new interests. Why? As many of you know, last fall I followed the Dalai Lama at a conference about the power of community. My focus was on compassion in business. Something happened... Continue reading