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Hi Michael, I appreciate your thoughtful post, and thank you for drawing my attention to it. I think the distinction you are highlighting is actually key: internal social networks and communities are very very different than communities of consumers. The main reason is because their motivations for joining, and the jobs they are trying to get done are very different. You join a network / community at work in order to effectively and efficiently work across silos, get information faster, avoid working on stuff that's being already worked on. As a user, you also join so you can network across your organization; as a manager, you join so you can identify expertise on your team (and other teams) and possibly even have that play into your decisions to promote someone. Let's face it: being well networked internally, as well as externally, does help you propel your career forward. You join a customer community, however, in order to connect with other product users, or others who have a similar pain point as you. Very different end goals, and very different behaviors while engaging. We polled our customers at Yammer to understand what the most significant benefits of collaborating have been: more effective communication, finding answers faster, saving time. Those are definitely improvements directly and indirectly to the bottom line. As far as adoption numbers, that really depends. I've seen numbers vary all the way to around 80% of adoption (we don't have public numbers on this, but this is what I've seen personally). Why does it depend? On how the community is rolled out: is there a community leader, is there senior management buy-in, is there education, have you answered the question of "what's in it for me?" I wrote about engagement here: You are right on the money with regards to business process integration. That's something we always recommend to our users. We are working on better product integrations to help people manage their workflows, information flows, etc. I could go on, but I'll stop here. I'd like to make myself available to you via email(maria at or Twitter (@themaria) if you so choose. Sincerely, Maria Ogneva Head of Community, Yammer
Toggle Commented Apr 2, 2011 on Companies aren't communities at Transparent Office
Katie, First of all, I'm a huge fan of your work as someone in the monitoring / measurement space. Secondly, thanks again for popping over to our blog at Biz360 and providing commentary about our sentiment measurement method. Thirdly, the SAS tool you describe seems great; I've been a fan of SAS since my MBA days. I did want to let you know that Biz360 also provides analytics for traditional AND social media (we've been doing traditional for 10 years, and social for about two). Although we do not provide web analytics, we do provide phrase clouds and other advanced analytics within our platforms. If you are ever inclined, I'd love to give you a personalized tour. You can always find me on Twitter as @themaria and @biz360 or email mogneva (at) biz360 (dot) com
I never said that @gregarious sleeps all day, haha
Toggle Commented Nov 10, 2009 on Twitter's New Retweet at /Message
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