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Hey Rich, Thanks for the post... Especially those numbers - very useful! I think your overall point about Facebook versus the other community platforms is totally valid. But I'd caution against using Coke et al. as examples when they're not being managed as communities. They're being targeted with broadcast messages. On www.facebook.com/cadburydairymilk we have over half active users. On other brand pages, we have much more. Cheers, B
How nice to come across your blog. Lovely. Thanks for the writings.
Toggle Commented Jul 16, 2010 on the problem of strategy at i [love] marketing.